Automobile on all corners of the country.

Have been entered for the rational stage of China’s auto market, general marketing approaches are obviously Ji Buqi consumer interest,
“Poor people want change,” the car maker had to broaden their marketing ideas, so, we have seen the “Audi Driving Experience”, “Saab’s affixed to fly Show” and the forthcoming by opening the “Roewe the driving control peak “trip.

Currently the most famous Audi Driving Experience, Saab posted to show the flight as well as newcomers to the Roewe Driving peak, are in fact the vehicle’s mechanical limits as a selling point of the special nature of the performances, for shaping the brand and product selling points of the transmission means unique, are often welcomed and applauded. However, the three extreme car show has its own characteristics, we should savor –

Audi Driving Experience

Audi Driving Experience was founded in 1983, Audi’s system, an advanced driver training courses, adhering to the Audi brand has always been a “noble, dynamic, progressive,” the essence.

Keywords: owner + safety
Main
Angle: to participate in the Audi Driving Experience can be a dealer, media journalists and Audi customers
Comments:

since September 2, 2003 up to now, Audi Driving Experience in domestic training courses have been held for nearly 200 games. So far, in China, participated in the Audi Driving Experience training program the number of more than 2500 people, they are given the “Audi Driving Experience driving safety training certificates.”

Continued at the “ Audi Driving Experience “, depicting see the upgraded Audi’s brand image. The current domestic automobile market, a total of Audi, Mercedes-Benz, BMW, Cadillac, VOLVO five luxury brands to achieve domestically, in addition to Audi has taken the lead, other luxury brands have gone the road localization exceptionally difficult . For this phenomenon, there has been no authoritative voice to explain, but we seem from the “Audi Driving Experience” in the Audi alone get a glimpse into the secret behind the great achievements.

Saab paste fly show

Saab posted to show the flight was “affixed to fly 60 years,” Saab Saab to experience large-scale activities in the country’s most brilliant eye-catching climax part of the interpretation of the interpretation of “unity of people and vehicles, and pasted to fly” in the spirit of Saab Saab.

Keywords: Professional driver + the thrills
Main
Angle: Saab Performance Team Performance PerformanceTeam
Comments:

Have been to almost every corner of the world’s performing arts groups, and the Saab Saab performance of the common challenges the car’s physical limits, difficult to win a superb breathtaking images applause. The flight show to bring at least two positive side, one of: Saab’s greater visibility, and Saab have always been a minority in this team out in the brand well into the public view. Second: The professional image of the Saab has been further enhanced the positioning of Saab crowd is happy to enjoy the driving pleasure of the young white-collar workers, flight show the holding, then the invisible into the “buy identity” group implanted the seeds of white-collar workers hearts.

Roewe Driving peak

Roewe Driving pinnacle of international auto show in Chengdu, the occasion of the introduction of products aimed at enhancing the consumer attention, and awareness, providing consumers with more opportunities to experience the dynamics of honor enjoy the Roewe 750.

Keywords: ordinary people are not modified
Main
Angle: Roewe owners from across the country
Comments:

“Good cars can not do without crying,” while “Driving peak” in the domestic manufacturers led stunt camp had just arrived, but we are not hard to see the good intentions cherished by manufacturers. Roewe 750 prototype from the British Rover 75, BMW tuning the chassis and engine performance, highlighting the limits of Roewe 750 made a good grounding, but as a newcomer to the domestic market, in order to get more consumer recognition, not through the true live display of guns, shouting alone is clearly not enough weight.

Therefore, the auto show in Chengdu, held during the peak driving control activities, Roewe Roewe 750 vehicle owners to drive their own and the limits of ability in the end stronger, and become the event of Aspect. Perhaps no show come flying adventure, but it reflects the overall performance of vehicles and brands convey aspirations, but also difficult for ordinary domestic prices and the brand. Therefore, as a domestic brand’s first large-scale activities in carrying out this brand, Roewe’s self-confidence and spirit of exploration is commendable.

IIHS (U.S. National Highway Traffic Safety Management Center) has officially released the Smart
fortwo model of the safety assessment report.

In the vehicle’s front and side crash tests, Smart have achieved ‘Good’ rating, the rear impact results achieved ‘acceptable’ level.


IIHS President Adrian
Lund in the subsequent report, said: size and weight of vehicles is usually automotive safety measure, the average size and weight of vehicles is often the safer choice, but in small car production and production, Smart car engineers who embody out a superb design techniques for the vehicle to bring a very good safety standards.

Recently, the independent brand car market Meng Yue Guayue high-class style. Starting directly from the high end of the autonomous vehicle SAIC Roewe’s UK wind one night, robbed full of thunder; those in previous years, accumulated a certain amount of technical and financial strength of the independent auto companies can not help but start impetuous, not only Son of the East, Geely Vision, BYD F6 old Huige forces in the market, but also large numbers of “hired guns”, even in the commercial vehicle industry, power and prestige for many years Jianghuai, the Great Wall, JMC, also have been offering high-class cars.

What is the reason for its own brand cars collective “climb”? Senior automotive brands fate of the future?

Get rid of the low-end “caps”

The industry believes that its own brand cars began as a price advantage by occupying market, hovering in the low-end market for nearly 10 years, giving the impression that the own-brand low-end vehicles can only be made to take off the “hat”, establish its own brand image, enhance brand value and competitiveness, and take the high-class line is the best approach. BYD Auto-related charge of people believe that their own brands to compete with the joint venture brand vehicles, and win the market, technology and brand a less.

JAC car marketing company deputy general manager Zhang Xianhua told reporters, according to their consumer and market research, they think to do cars, “top-down” to push the car easier to establish a brand image, introduction of high-class cars just want to grab a “strategic high ground,” JAC will introduce next year, C-, A-Class sedans.

“In the current market status, our starting point is to high, it was possible to occupy more market share.” SAIC Roewe a person in charge, said in an interview.

Small-displacement does not make money

In the automobile market to compete brutal market environment, the small displacement of the profit margin is almost near zero. Small cars, although the best-selling economy cars, but not make much money. Therefore, once by trying to conquer the small displacement of its own brand, how to break the bottleneck of the development, seeking more living space is that many independent brands are wrestling with issues.

In technology and brand under the conditions of the relatively more mature and take the profits of relatively rich in high-end line of their own brands of course one of the options.

Improving the market Layout

For own brand automobile enterprises, and take the road of high-end market, in addition to establish a brand image and to seek survival and development of space, the more important is that in order to broaden product lines, improve the market layout, enhance the competitiveness of enterprises, and joint-venture car “to fight . ” For JAC, Changfeng, Great Wall and other commercial enterprises, it is an entirely new experience, they work in the field of commercial vehicles can be said to be “reached a pinnacle,” but a single product line, the enterprise has been constrained by leaps and bounds, it is necessary into the mainstream circle, must take an integrated development.

At the same time, from commercial production to car development, and manufacturing and is a high-class cars manufacturers require an enterprise to have enough courage and lung power, is also a test on their own level of technology and R & D strength of a chance.

Experts: balanced development is the right way

Senior analyst Jia Xinguang told reporters, while mid-size car competition, but the brand of choice of Chinese consumers tend to be more broad, as long as the appearance atmosphere, cost-effective, a considerable number of people do not mind choosing their own brands. For example SAIC Roewe Roewe 750 launched by virtue of superior appearance and cost-effective breakthrough in one fell swoop in six months sales of 15,000.

Present JAC, the Great Wall, Changfeng and other commercial vehicle, or SUV with a two to three decades experience in automotive manufacturing companies have started production of cars, they possess a large-scale production equipment for car industry conditions and management experience in the field of the timing of entering the car more mature . However, whether it is for Chery, Geely and other enterprises, or new entrants into the sedan market, JAC, the Great Wall, Changfeng and other commercial enterprises, must be borne in mind that we must take into account the development of independent brands that take the high road should also keep a good positions in low-end products, as well as their commercial vehicle market.

Right now in the high-class automobile market, the highest level of competition, promotion of the biggest, updated frequently. In such a situation, the face of more and more new NewRoman “> B-class car to join, those old models high-class cars sank into a passive dilemma. The strength of the current Camry, Passat stability, Mai Teng impact as well as the upcoming Sebring, the new Mondeo and the heavyweight combination of the new Accord is bound to NewRoman “> B-class auto market caused by the impact of a new one, when the old models high-class cars will be more passive .
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Regal
Regal has been replaced since the LaCrosse has been relegated to second-line after its sales have been at a low level state, configuration to reduce prices of such vehicles be greatly reduced, no matter what, Regal’s competitiveness has plummeted, in addition to the individual brands of fans outside the Regal has been very difficult to stand up, according to the current behavior of Shanghai General Motors, it seems to gradually abandon the Regal until the delisting. Regal has accompanied us for many years, its holdings in China is not low, was also a pioneer, as the strength of an earlier group of models, the impact on China’s auto obvious, but now, we can only cherish the memory of the to its final applause, after all, it really old.
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Mondeo
Sales from the current view, because the new Mondeo Mondeo will not be listed immediately withdraw from the market, its will still be active in the land of China on at least one year. Mondeo price-performance ratio is not low, was once a NewRoman “> B-Class price of the king, now with low prices, rich configuration, stable shape, still able to win hearts and minds of many consumers. The new Mondi Europe is listed, the old Mondeo models may soon conduct a NewRoman “> Face to upgrade and replace the title, so as to avoid the impact of the new Mondeo.

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Accord
Accord will always be the kind to die straight backs of cars, health is also heroic, death is also glorious. Face of the present NewRoman “> B-Class competition trend, Accord began to cut prices sharply diving to NewRoman”> 17 Wan Yuan interval, with word of mouth and huge holdings, Accord sales rank has not dropped out of psychology, was also present its Inertia at work with heat, the last fight. By convention, the new Accord is listed, which will shutdown the old Accord models, while the dealers, also put all our hopes on a new Accord body. We will then gradually in the brutal killing of this forgotten hero model.
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Sonata
Sonata has always hang on until the present, some incredible, and updating of models Yu Xiang also been coerced, but the Sonata still fighting to give in support of Royal Xiang. People say that behind every successful man must be a good woman, but was not successful in the Royal Cheung behind stood much of its success than the Sonata. Sonata can only contribute to the final in the taxi market forces, and once the collapse of imperial Xiang, Sonata can only be sacrificed. So the best way is: updating.
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Mazda NewRoman “> 6
The new Mazda NewRoman “> 6 photos have been published on Sina.com, the shocking continuation of the Mazda family dynamic shape of the characteristics of movement, but the new Mazda NewRoman”> 6 in China’s listed, there is still a long way to go, so In the next year or two, the old Mazda NewRoman “> 6 will continue to be fierce NewRoman”> B-class auto market in the cut-throat play chicken ribs. Its current price has fallen to very low, entered the NewRoman “> 16 Wanyuan interval, if the movement is particularly appreciate the characteristics of consumers can still rest assured purchase.
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The five senior listed above are new and updating old models listed and upcoming models to the survival at any rate, this is indeed the years several models do not forgive, a substantial decline in competitiveness, For Mai Tang, Camry and other models without any defense force, at present only by virtue of lower prices and increasing the limited budget allocated to attract consumers, and its roads in China, certainly not long.

BMW factory in Germany on July 9 announced a remarkable cooperation plan: BMW Group intends to work with the Italian Fiat Group’s development cooperation.

At present the two sides reached consensus on areas of cooperation for the Mini and Alfa Romeo two brands, and both sides led to this high-level cross-brand cooperation programs, namely BMW
AG is responsible for Cooperation and brand development services board member Friedrich Eichiner, as well as the
Serve as senior vice president of Fiat Group, Fiat transmission technology sector chief executives Alfredo Altavilla, but at the moment is not more cooperation in both the external details.

Their goal is one: the new generation Mini, Grande Punto and the MiTo to share chassis

Second-generation Mini has been co-operation with the PSA engine, but the development of third-generation Mini will be faithless to the Italian Fiat Group.

Alfa
Romeo small hatchback MiTo’s second-generation models will be incorporated into the Mini and Fiat joint development plan.

Fita Punto cars can be said that Fiat hatchback core fighting force, it was rumored the next generation of cars cooperation plan.

However, despite an official statement the two sides are still quite conservative, but the international media Automotive News
Europe disclosed that BMW and Fiat 2 yards cooperation in strategic direction, while the following message certainly is eyes wide open to expose observation. Automotive News
Europe revealed Friedrich
Eichiner co-operation to fight thinking is to build on a small car Fiat Group in the design of skill, especially the next generation of sports-based mini-flip cup cars, will be brought with the BMW’s Mini brand to marry at home, this development platform to share the car, at present speculate that the next generation of Fiat
Grande Punto, third-generation Mini and the second-generation Alfa Romeo
MiTo, the cooperation program will also include a new petrol and diesel engine development is expected this Fiat hatch three brothers will bring together the two sides with the BMW R & D resources, in the joint development of cost-cutting considerations, and create a win-win situation brands.

Their goal is 2: North American Mini channel trafficking Alfa Romeo

Next year is expected to replace the existing 147 vehicles of the Alfa
Romeo started the new generation hatchback will return to the North American market, featuring forward-jun.

Of course, Fiat, apart from the acceptance of BMW to jointly develop a new generation of small hatchback car outside the invitation, for their own brand to expand, but also on the BMW Group’s spiritual sustenance in the direction of the operation of the current Fiat, BMW is to be able to draw on the North American market complete sales channels, to help Fiat sales in 2010 are expected to return to the United States Alfa
Romeo brand, co-operation strategy for the channel, Fiat Group’s spokesman has Automotive News
Europe revealed that the U.S. distribution system, there will be Mini may also help sell Alfa Romeo brand cars, while the Alfa
Romeo original intention to enter the U.S. market, the first new car, will be published next year forecast Alfa 147 follow-up vehicles.