Automobile on all corners of the country.

By many European and American automotive media said it was "by far the best in the world automotive market, mid-range saloon," the Mazda 6, with Zoom-Zoom as a strong driving force, is the essence of Mazda brand representatives. Mazda said consumers in general, first thought is a horse 6, the Mazda's own brand awareness is very limited. It is particularly different from the many co-branded positioning, so that the audience is difficult to differentiate between the true meaning of the brand.

Products from the current pattern of point of view, the formation of Mazda in China's three major vehicle production bases; that the FAW Car Company in Changchun production MAZDA6, Hainan Mazda Familia production of Premarin and the Changan Ford production MAZDA3. Three kinds of products are in fact the composition of the pattern of low high school, in which six horses bear the main load Mazda brand power, the hippocampus and the Changan Ford belong to the enjoyment of sex and promote products.

Mazda 6 in the European market due to the success of performance, let quality and elegant brand image enjoys popular support, as well as a part of goods, most of the audience generally felt that horses are a passion of six vibrant high-end brands. Changchun FAW Mazda is more recognized, Changan Ford's horse and hippocampus 3 audience awareness of the audience on the far too small. Just think, Ma 6 is certainly a good brand, but it can bring so many products?

Facts have proved that the strong brand power horse 6, the Mazda brand brings a new level; Changan Ford's channels take this chance to solo with the hippocampus, were indicative of the strength of a strong Mazda brand. Horse 3 Horse 6 through the channel trend, it seems a good choice, but as it is not a production of some effect on the relationship between ownership, horse 3 horse 6, compared with the sales system, the lack of systematic approach; For example, in phases, the MA 3 Time is slow, and the procedures are cumbersome, it is better supporting horse has its own six financial companies, one-stop service, quickly and conveniently. Therefore, take up horse 6 Horse 3 channel advantages, but marketing tool is not complete, it is easy to sell horses six interception. Status horse 3 is Changan Ford's products, how much in the consumer mind some impact. While the hippocampus after the solo, its subsidiary brands, has been taking the low road, so they formed a horse to go up, represented by six products, and the hippocampus was walking down the represented products, horse 3 is strongly up by, However, as channels battle, MA 3 almost become a victim, and now out of a horse 5 can be regarded as their own channels, pioneering markets.

The interests of the game for four Sanhua Mazda brand, the lack of an effective integrated management, so this has a good image of the Mazda brand, subject to no small injury. 3 pairs of horses is a kind of audience perception of the hippocampus is a kind of cognition, six pairs of horses is another kind of cognition. Because it is production and sales channels is "Liangzhang Pi." Brand recognition and channel differentiation on the mashup phenomenon has allowed the Mazda brand awareness on the conflict is increasingly apparent.

Changan Ford's production of Ma 3, from the cost point of view, but also support the characteristics of Mazda brand, at least on the exterior and interior, with horses not far from 6, while the hippocampus is another quality, and basically the horse 6 Quality is a conflict. In fact, the hippocampus although the Mazda hung a sign, but with six horses set up far cry from the Mazda brand image can be said that the hippocampus after the solo, its own sub-brand has not been established, but the use of Mazda's brand power in the survival of Now, it affects the audience on the Mazda in the high-end brand image recognition.

In fact, the horse with 3 horses 6 channel sales, originally intended to be strong with six horses to increase their product sales, has resulted in there being three horses managed embarrassment. Although in the same channel sales, but the recognition level of the audience is completely different. Because there three channels of the plight of horses are Changan Ford has launched five rescue horses, Mazda brand a bit more chaotic. Fortunately, horses 5 to be launched is suv, or the number of new types of products, the situation will be much better.

In the eyes of Changan Ford may be Fox, carnivals, and 08 new Mondeo is the main section, Ma 3, by brand and channels, as not effective, than a child born again to launch five horses, that is, chaos point, is better than Horse 6 was better controlled.

Mazda complex joint venture and cooperative relations, so that the overall management of Mazda's brand missing, as well as become blurred, at least for Chu Shi audience a greater impact.

The three companies jointly owned Mazda brand in the lack of effective integration of channels, in particular the brand positioning is not the same level, forming a Mazda brand phenomenon of more fighting each other, we must rise to China's head of Sales Corporation, Mr. Yoshida wide attention .

Author: Zheng Xin

Source: "Lookout"

As one of the pillar industries of the national economy, automotive industry and investment, consumption, trade, employment, etc. are very close correlation, for the entire country to upgrade the manufacturing industry, science and technology and raising the level of improving the lives of ordinary people also have a greater impact. The observation of the automotive industry, in practice the activities of independent innovation in the gains and losses, which is quite typical.

Accurately identify innovative breakthrough

At present, China's auto brands to grow ripe. With the increasing degree of market opening, the state policy to encourage private consumption cars were introduced, China's passenger car market boomed. Record highs in the production and sales volume, while increasingly large automobile business capital, which has already possessed the ability to transform R & D, which for its own brand vehicles and laid the material basis for the development.

State Information Center, Department of Information Resources Xu Changming, director pointed out that the high-growth market is the most suitable for new entrants, the Chinese auto market is now in the golden age of large-scale development, nearly 9 million production sufficient to support one or two of their own brands.

Automotive Engineering Department of Tsinghua University professor Li Xianjun that the multinational companies, the joint venture on the economy car market penetration have led to their own brand in the micro-car market is shrinking. While innovation is not necessarily a competitive advantage, but the next five years will be the last chance for the development of independent brands.

To promote their own brands to grow, is inseparable from the national level of regulation and control, support, from the sixties and seventies of the last century, Japan, Korea, the rise of the automobile industry can be seen. "For China, the State may apply its own brand of vehicles as the procurement of cars for official use of force policy, but only if its own brand vehicles manufactured a higher level," Xu Changming analyzed.

Another aspect, automobile exports to foster the role of independent brands should not be overlooked. Li Xianjun told reporters that China's automakers exported too broad, ignore the right target market research, did not form a targeted product line. "Export capacity should be the system capacity is not only a marketing capability, it should be controlled to any exports of small enterprises to foster the international competitiveness of China's automobile."

More crucial lies in the construction of system components. China Association for Economic and Technical Cooperation in Europe Xu Bingjin think that in order to spare parts localization and export as a breakthrough to participate in the global procurement and supply chain, so as to drive the development of independent innovation vehicle. Now 80 percent of domestic parts companies are joint ventures, the proportion of low self-parts enterprises. Is imperative to cultivate China's own parts and components industries, and develop "high starting point, high-volume, high degree of specialization, with international competitiveness" of the auto parts production. In this process, we should also seriously consider China's market demand and people's habits, not the blind pursuit of high-tech accessories, but rather to enable research and development production line with China's market demand characteristics.

In addition, Xu Bingjin suggested that to promote their own brand development, is also required to build "equal vendor relationships," and strive earnestly to improve the status of auto dealers. At the same time change the "re-production of light flow" mentality, from a strategic emphasis on the protection and development of automobile circulation. And give full play to the role of trade associations to coordinate and distributor of automobile production enterprises, including foreign-owned distribution companies with the relationship in regulating the market order at the same time, and create a fair and equitable business environment.

grasp the core technology is the key

And the increasingly large size of the market compared to vehicle "technology hollow" raised right "market for technology" development strategy discussions, and independent innovation has also been re-elevated to the height of industrial development strategy.

The "market for technology" development ideas more than 20 years of history, objective point of view, it as China's car industry has brought great changes to promote the level of China's car manufacturers to achieve world-class. Xu Bingjin analysts believe that in this process, China's technology, management, and human resources and accumulated experience, initially formed a complete system of components, car industry gradually thick bottoms up. At the same time, "Market for Technology" excessive costs, the technology transfer fee is not consistent with the acquisition of technology.

In Lixian Jun view, the "market for technology" policy, China's auto industry, the premise of external learning, but because of cognitive errors and traps, resulting in more than 20 years in return was a manufacturing technology rather than the core technology, innovation and fracture occurs, making its own brand R & D a long time in a passive position. In his view, independent innovation should be a complete system, including technology, brand, management, culture, markets, whose ultimate aim is internationally competitive, market-proven, rather than technological innovation itself.

So, what is the key to their own brands? Jia Xinguang automobile experts believe that the autonomy of the original model There are three main, that is auspicious as the representative of the counterfeit foreign self-development, to Pan-Asian model, represented by the joint development to China as the representative of the introduction of foreign technology, the development commission. But essence, its can not be truly independent innovation, can not really grasp the core technology.

Li Xianjun that, while retaining intellectual property rights, with its own brand based on innovation of a completely independent research and development, and the other one is with others, while the forms of cooperation, the ratio depending on the strength enterprise development and so on. The key lies in China's ability to master the core technology.

"Once you've mastered the core technology of the car, we can decide on their own brand product lines, development strategy, will be able to co-operation with multinational companies in the lung power to carry out full negotiations." Xu Bingjin told reporters that their own brand does not exclude cooperation with foreign thing is good use of multinational capital, technology, management experience, and gradually improve the competitiveness of its own brand.

Li Xianjun also reminded that if the national policy not stringent enough, then the R & D centers, engineering centers, are only for the multinationals to adaptation, which by no means the transformation of small-scale innovation.

Fiat's joint venture in China storm this year is probably the most exciting car circles a drama. To the interests of the parties involved because of disputes related to the different business strategy, from beginning to end, like a regiment constantly tangled twine scissors. In a chaos, Nanjing Auto, Fiat, Chery, SAIC these four protagonists, or radical, or forbear, or testing the waters, or calm and collected and the expression of different colors, different thoughts, coupled with more than a joint venture case interwoven throughout, make this drama so far from the climax continued.

Information facts: the fate of twists and turns in South Asia

Nanjing Fiat (referred to as South Asia) poor performance continued in 2034, this storm has already paved the way for a full buried in 2034. 2006 Fiat Part of the "Renaissance Plan," a success, ending 17 consecutive quarters of losses, the Italian who finally have energy to solve the grievances that has very deep problems.

In April of this year, Fiat Auto, said the South calling for additional investment in South Asia, South steam no response; June, Fiat CEO Sergio Marchionne inner trip to China, the NAC again expressed dissatisfaction with questions and claims that: In view of NAC do not intend to make additional investment, Fiat plans to withdraw from South Asia project.

His remark, the media suddenly an uproar in the public opinion inside and outside the vortex, the South Asian Association for the establishment of eight-year old joint venture company, precarious.

Surprisingly, at this time has chosen to silence NAC. The reason for NAC at this time in South Asia have been completely disappointed, has all the resources and energy into their own brand "MG" project in South Asia, it has been powerless to change things, money money, VIP no one, simply indifferent.

Projects in South Asia have been identified as ironclad "disintegration" of when the mouth, June 30, Fiat has thrown a speed up China's expansion plan: the end of 2007, GrandePunto, Bravo, Linea3 subsection vehicle imports from China; the end of 2008, GrandePunto, Linea achieve China's production; Alfa Romeo 159 transition from import vehicle produced in China.

If a stone thrown into a pool of stagnant water, micro-fluctuations in Fan Chu Lan rapprochement between the two sides, additional investment news: Fiat side said, South Asia, the two sides will each invest an additional 300 million euros (30 billion RMB), the introduction of follow-up Fiat models.

Both stiff and not crack reunion between the outcome of this is also the industry's expected, have guessed that the Fiat headquarters in July 2 re-release information, denied the claim. This makes the outcome appears to be down again hung up. But from beginning to end, NAC has always been to remain silent.

Fiat's stand on this swings back and forth? Why not NAC soon as? The other two main characters, in which SAIC and Chery also played a kind of push hands? End of things, what is?

News Behind: SAIC, or behind the scenes Hand

During this turmoil, Fiat's attitude, from the frustration, anger, and must split, to restore calm, take the initiative to throw plans, and then to deny, twists and turns, almost capricious. So sitting on the fence, what exactly What are the considerations?

"Fiat has repeatedly sitting on the fence, SAIC is perhaps the biggest reason." Industry analysts believe that one.

Analysts believe that Fiat was determined to break the Southern steam, in addition to demonstrations emperor to abdicate, the biggest reason for this is from SAIC. South Asia project almost falls apart at a time when Fiat in cooperation with the Shanghai Automotive outgoing affair. This is not so much a coincidence, but rather that Fiat, SAIC has given a hint, so that the latter determined to abandon the South steam away.

For SAIC, the split South project, equivalent to get rid of the burden can greatly reduce the merger NAC resistance. But SAIC cars for Fiat not interested in the project. So then SAIC issued a statement: On the Shanghai Automotive Industry Group and Fiat Group to cooperate in the car project, is a misrepresentation.

SAIC find no fruit (here also looked Chery), in addition, see the NAC and SAIC joint venture around the corner, at this time Fiat will be looking to re-invest in NAC. By the end of June, Fiat unilateral release signal, and joint-venture partners in the replenishment 600 million euros to develop business in China. Have guessed that this signal after being released, NAC still remain silent. Embarrassment under the Fiat headquarters in early July of the disclaimer, is can be regarded as a face-saving move.

The deadlock is not broken, the root node is where SAIC. , "A joint venture between SAIC and NAC co-operation is in progress. How to cooperate? It together? Have not been determined, NAC how you comment? Fiat, how dare an additional large sums of money come in so fast? Fiat is willing to invest, just wishful thinking unilateral, or simply in testing the waters. "an industry analysis.

Fiat repeated, of course, the Italian people's anxiety and mood in which even the main reason is the deadpan SAIC, in which the Fanyunfuyu. Southern steam, like a marionette-like, in addition to remain silent, but also what to say?

As for the other characters Chery, although NAC chairman Wang Hao-liang had had frequent contacts between Nanjing and Wuhu, Chery was also called to make disk access, equity in South Asia. But was Chery chairman Yin Tongyao, declined on the grounds that China's national conditions and the complexity of cross-regional acquisitions difficult to duplicate the success of the original model of Chery, and even have the opposite effect. Smart Chery, just saved his own most in need - the introduction of Alfa Romeo 159, the lack of high-end cars Chery, the scenery than the full surface of a joint venture of such things to be more cost-effective.

Ought to be doing do, to say to say, and South Asia, the project's future, this is already out of the scope can be controlled by Fiat.

Market Outlook: waiting for SAIC Fiat stand

Although up to now, there is no official agreement was signed or news release, although the future of South Asia, the project is still elusive, but does not prevent us from clearly outlines the Fiat in China's current patterns and trends.

Commercial areas, currently Fiat's two partners in the Southern gas, SAIC, cooperation, growth momentum is good.

Passenger car field, is now almost certain is that Fiat Chery will be put into the high-end Alfa Romeo 159 models. Informed sources in less than a month, there will be to determine the news release. Chery factory is currently more than 50 million units capacity, but also continue to expand in the. Sales last year, more than 30 million cars Chery, Chery still has great capacity remaining. In addition, the current sequence of its products, the lack of high-end models, Alfa Romeo was almost the only option. As for the cooperation, estimated that the transfer of technology-based.

South Asia project, although the Fiat stand will GrandePunto, Linea domestic investment, but the NAC's funding gap, as well as a joint venture with SAIC outcome uncertain, so the plan became Fiat's castles in the air. Only this Fiat plans, it would seem, only waiting for SAIC merger with Nanjing surfaced. When a reporter Nanjing Fiat PR stakeholders dial phone, its only taboo to tell reporters, "Recently there will be good news." At the same time, journalists from other channels have also learned that three Fiat cars are imported through the 3C certification, Nanjing Fiat system, part of the dealers have already received the new product training programs. In view of this, a person familiar with Fiat in the industry, says that various signs show that Fiat Auto and the negotiations between the South should have achieved substantial progress.

Perhaps the day of a breakthrough in South Asia project is a joint venture with NAC in the case of SAIC was finalized when the frame.

SAIC and NAC combined intervention of the central ministries, is now almost a foregone conclusion, when SAIC is likely to take over South Asia. The first step in taking over the game, may be according to Fiat's request, an additional 3 billion euros (30 billion yuan) investment.

In accordance with Fiat's plans, in the GrandePunto, Linea began importing sales within 12 months, that is no later than the end of 2008, these two vehicles will result in domestic production. Left Fiat, SAIC, Nanjing Auto's time is already limited. In the past year and a half years, Fiat in China can transform a new look for do? The survival of South Asia, from now may depend on the face of the SAIC.

Expert opinion: "Chinese-style divorce," is generally the status quo

Famous auto analyst Jia Xinguang

Do not think that NAC and Fiat ups and downs of marriage situation is the case, in fact, this is the domestic automobile joint ventures in the general living situation. Just like "Chinese-style divorce" in the same marital status, and more joint enterprises are only starting from the surface harmony, the contradiction between foreign and Chinese are increasingly deepened, and some even better than the Fiat Auto South good. The reason why NAC and Fiat's marital status has been linked was uproar, but the Italians anxious, and it just pass out.

Why is there between foreign and Chinese-funded so many contradictions? The most important difference is the strategy of foreign joint venture aims to capture the market faster, while the Chinese joint venture is designed to learn about technology, but the 50:50 joint venture between China-style control system of checks and balances, decided to enterprise integration difficulty, and this problem will become in future the joint venture will be more and more prominent.

"Benefits return to a joint venture company", is in the current institutional arrangements for the equity ratio of 50:50, the best mode of cooperation. But this is easier said than done but it is very difficult. Since both sides represent the two major groups and foreign interests and the strategic direction, growth stage, the objectives are different, it is difficult to find the direction of common interest. Similar to the NAC and Fiat, this kind of contradiction, as further fierce market competition, once the joint venture effective landslide, will be more and more exposed.

Wang Hao Liang made a multi-episode drama, MG announced the price range of issues, but the play of a fold.

August 23, 2007, Nanjing Automobile Group announced the MG MG7 series price, product and marketing level, which is before the NAC group closely linked to the planning, there is no business operations beyond the conventional. However, Wang Hao Liang and Southern Auto Group level, the matter is far from simple.

Clearly, the action certainly point MG Roewe, and in the operation of these two brands is backed by Nanjing Automobile Group and Shanghai Automotive Group's game. In Shanghai, the local news media, they are required to varying degrees in the news system, do not appear in the name of MG, Shanghai Automotive, in which plays a very important role, it is important is not how they operate this matter, the key is that they Such operational reasons. Before you can collect the information, they prove that SAIC and Nanjing Auto Group, is now at a critical juncture, especially in their discussion on the stage of reorganization, any details about them are not something out of nothing.

Recently, the Shanghai Automotive and Roewe sales in 4 months in use over a million ways to prove the success of its operation, the Shanghai auto sales market level that the message can answer many questions for the Roewe. Wang Hao Liang and south of the steam, this will bring great pressure. Nanjing Auto and SAIC, after all, the key bargaining chips is the name of MG and its technology. When the Roewe in the market to be seen when the MG must have their own voice, MG was the only way to play it to the some role, Wang Hao Liang and his negotiations with the SAIC team have sufficient chips compete with the SAIC, MG announced the price of course is a manifestation of one.

According to media reports, Nanjing Auto Group and SAIC are being carried out various assessments, and will soon come up with clear assessment report, if things go smoothly, the two sides will reach a co-operation in October. This proves once again, this time is a sensitive time, with both sides, any movements are highly targeted, they are not facing each other do not want the public when there is the slightest weakness of the performance, which could have reached a co-operation the impact of unexpected results.

But for Wang Hao-liang, the published price of MG is not the most important thing, the product to the market as long as it should sound can be passed. On this basis, Wang Hao Liang need to plan for many more.

In the course of the negotiations with SAIC, no matter what the two sides can reach a level of cooperation is not important, it is important that the executives of both parties can get what kind of political capital, which the amount of political capital with them again how to operate their vehicles in charge of the assets has a direct relationship. In other words, allow greater economic efficiency of existing assets, the party will receive the most political capital.

In order to determine the actual situation, although there are many problems SAIC, Nanjing Automobile Group's assets, but is obviously at a disadvantage. Nanjing Fiat precarious; the same time, Fiat, Chery, to switch, but also to make trouble, Nanjing Fiat, which is good for Hao, Nanjing Fiat, Italy's rescue plan to abortion; commercial assets in cooperation with Iveco, the has played the largest economic utility; MG project trapped in the capital and advanced business management. Wang Hao-liang's how this game of chess match in order to have the greatest economic value, how can the negotiations with SAIC get the most right to speak was not easy.

If the "last-South cooperation," able to achieve, Nanjing Auto Group, will be taking a different path. Its development will be in accordance with SAIC's strategy to advance, but things do not very smoothly. With their respective co-operation with Fiat Auto Group, for example, Fiat Auto Group, with Nanjing Auto, SAIC Chery and also with the co-operation between the co-operation, SAIC and Chery has been very difficult to have co-operation between the opportunities, unless there is strong political pressure, otherwise the relationship between SAIC and Chery will not happen. In the Fiat Auto group level, it must make a choice between the two, otherwise, Nanjing Nanjing Fiat, Iveco project will pay the price.

Perhaps this is no longer important, Hao Liang, he has successfully completed its task. NAC not only to help a new life, but also to make steam at the foot of the autonomous south road. In his position from the Nanjing City government officials over the business down, he realized his career was an important turning point. NAC bought MG for Wang Hao Liang a thick layer of gold plating, and then to achieve co-operation with SAIC, WANG Hao-liang's enterprises have experienced extraordinarily perfect, Nanjing Automobile Group has been resurrected during his reign, which he was riding a career re - of great help.

It is foreseeable that, in the Nanjing and SAIC to reach and can successfully co-operation, the Hao-Liang will be made in his career an alternative, he is likely to regain the role of government officials, this is the king Koryo play of all, Before this, the rest is just one of the details.

After several years of SAIC and Nanjing Auto Point prospect of a battle finally proved the strength to master the right to speak is the ultimate factor, we now see is that SAIC are step by step open big net, wishing to SAIC is not conducive to the development of all the things the network which slowly digested, resisting foreign aggression must first security, the SAIC in the autonomous vehicle on the road go more and more injections.

For Nanjing Auto, SAIC is a more helpless feeling in the SAIC-Nanjing Auto bought MG Rover SAIC knife stabbed a critical moment and took away the MG's tangible assets, these idle for several years in terms of the production line for the United Kingdom only the value of a scrap metal prices for the Chinese auto companies there is great value in use. Rover can not pursue development in the UK because of Britain's various costs are really high, vehicle costs can not compete with its European rivals, but in China, the cost is simply not a problem.

This case, the Shanghai-Nanjing co-operation is undoubtedly a favorable consideration. But the good thing they would not have smooth sailing, who will become the Shanghai-Nanjing cooperative way?

NAC has long been the name of co-operation with SAIC abacus

MG Rover after the acquisition by Chinese enterprises above the solid strength of steam quickly come up with improvements Rover models, and received a huge market success, but now faces the question SAIC capacity issues, if SAIC could take to the south steam on the factory floor who does not start-up capital can not operate the production line, SAIC will be able to very low cost Zaochu quality and technical content is pretty good models, in order to combat a joint venture vehicle, reversing the Chinese auto market abnormal situation.

The SAIC and NAC can be said that each took part of the MG Rover assets, can be pieced together to form the largest production capacity, so the struggle between the two state-owned enterprises and therefore started their own status of NAC is very bad, lack of funds, there is no strong technical R & D team, lack of market credibility, internal strife and endless. NAC products, sales remained at more than 1000 vehicles per month this figure, this large enterprises with NAC is a far cry from the image. Therefore, NAC at all since buying the remaining assets of MG Rover began, has been playing in co-operation with SAIC and eat it.

SAIC-NAC dispute the right to speak

Nanjing Auto and SAIC have been destined to the basis for development co-operation can be achieved, but only the need for coordination between the two businesses is the discourse between the right to be worried that by how much. South of the steam the past two decades the management of performance, SAIC is clearly not assured equal partnership with the Nanjing Auto, Fiat is that the failure of several high-level NAC acting in bad faith, engage in the market has become engaged in politics, got to the final We did not eat. Therefore, for the co-operative attitude SAIC is to receive all the assets of Nanjing Auto, Nanjing Auto will be included in SAIC's production and sales systems, NAC has the power to make money, but did not participate in decision-making powers.

In the country and the people, we should support the practice of SAIC, mountain can not be two tigers, and this cooperation would obviously SAIC's performance better, more powerful, more autonomous vehicle will be bigger and stronger. In the ongoing process of cooperation, the Fiat has begun to join hands with the SAIC, Nanjing Auto also began Hao-liang, chairman of SAIC's intention to gradually move closer to a broken Rover remaining assets to obtain opportunities for cooperation with the SAIC, Hao good practice is already worthy of recognition of the.

However, such cooperation will obviously affect some people's vested interests, such as NAC MG project and its commander in chief Zhang Xin.

Cooperation of great benefit to the Shanghai-Nanjing

On the south cooperation, SAIC benefits can reduce an opponent to add a partner to expand a production capacity. Is also beneficial to the NAC, you can make an inventory of businesses, to save the livelihoods of tens of thousands of employees, you can learn the advanced management experience, organize internal problems, but a very small price to pay. For Fiat, the Fiat on a South cooperation in the Chinese market is a great opportunity, Fiat is an unconditional supporter of the South co-operation.

However, the MG-South cooperation project for the present not much good, MG's thunder will be in cooperation SAIC Roewe series of pressure before, the end can only become the SAIC-MG brand into the European market as a channel for the brand last The outcome is likely, as Rover did annihilation in the history of eolian years. Southern Steam in the MG before doing the work in fact has become useless, which is unacceptable to some people, so the gas in the South, MG commander Zhang Xin is the main force against the co-operation.

In fact, SAIC is a highly inclusive enterprise, a culture of good management of informal enterprises and enterprises in SAIC, as long as you do regarding people come to the capital appreciation, you can get the appropriate location, as the fancy but is the SAIC has been the practice. I know a friend of Shanghai GM, in the beginning of the project when the Roewe to SAIC, salary levels much lower than in the general-purpose, but without hesitation, "I think is to do business, do a bit of the national car industry," he say so.
I therefore think that SAIC is China's hope of autonomous vehicle, the Shanghai-Nanjing cooperation boost.

MG position of those with vested interests

MG Zhang Xin is now the commander of MG, but also those with vested interests on behalf of MG, who co-operation in the Shanghai-Nanjing's position, worthy of attention. Component is greater than the person's job performance boast. Interviews with people who've been all remember his "high spirits" in the face with the two mantra: "We are what is the use of that old man" "I come out is to just play." This argument is consistent with Zhang Xin's inner activities, on the one hand NAC decay, Zhang Xin, engage in self-inductance MG has no future, so one side of the Hao-Liang denounced the "old man" what is the use, on the one hand they do so openly, "I is out of play. " The monthly sales have reached more than 3000 Taiwan Rong-Wei Zhang commander mouth series became such a car: "Roewe this car got me the best tractors in rural areas to do," interested in understanding what a friend can search for Zhang Xin in the Sohu live record.

SAIC in the acquired immediately after the failure of the Rover brand Roewe 750 series of launch vehicles, and gradually the operation of the rapid market has Roewe 750's market reputation and sales are very satisfactory. Nanjing Auto in receiving the remaining assets of MG Rover has spent more than six months after the assembly debugging, since the Shanghai Auto show several samples after the vehicle has not made any major moves, 4S stores no building, now is just a vehicle for the fans kinds of dreams. That NAC is just an excuse for lack of funds, bad ship there samgun nails, did Qiruijili no production line is how developed it? Now, more than 10 production lines are there, NAC car nowhere in sight.

Zhang MG project is responsible for directing the negative side of their work found, an excuse an excuse for contempt for the South side of steam of the family. And if it is for the sake of China's autonomous vehicle, Zhang command should be fighting in the production of the first line, rather than rumor around indiscriminately slander.

Such a person, it would be difficult into SAIC's eye, so the face of the rapidly-South cooperation on the progress, Zhang Xin anxious.

Cooperation in the Shanghai-Nanjing variables

In the SAIC and Nanjing Auto's cooperation, will be a matter of course there were many variables, but this variable is directing Zhang unexpected, but within reason. In fact, according to Zhang Xin's understanding, SAIC spend a little money, give the command a little Zhang Lei, MG resistance to the project may be digested in the South on the steam inside, but SAIC would never do such budget, 20 years, China rapid development of automobile industry, SAIC has done a few back to money-losing proposition?

NAC MG can be expected that the project and its commander in chief Zhang Xin, Nanjing cooperation process will be the toughest one stumbling block, in co-operation has not been reached, SAIC will not intervene in the internal affairs of the NAC, while Wang Hao-liang, chairman of another the lack of an effective way to contain Zhang Xin, it also makes us understand that this NAC is how to engage in exactly two decades of internal struggle. Will be from outside the so-Jun, Zhang command and bright, Wang directors night headache.

Wang Hao-liang, chairman of Nanjing Auto bought MG, there has been cooperation between SAIC and the best time. Steam over 20 years of experience in cooperation, SAIC-Wuling integration success stories, NAC is bound to get better development.

So: If you want the Chinese autonomous vehicle access to substantial progress, we must first establish an effective mechanism to eliminate this kind of "talent" got the upper hand.