Automobile on all corners of the country.

Twelfth Shanghai International Auto Show the end of April the big screen just fall, but it aroused a new round of international auto show in 2007 unrest – 5 the Qingdao, July Changchun, Chengdu, September, November in Guangzhou. The May 18 -22 days, the Sixth Qingdao International Motor Show will be the first appearance on the show will be more reflect the trend of international auto show, concept cars, starter car for the first time appear in the local auto show.

I understand that the current Qingdao auto show, the organizers will welcome the first Chinese car starter – South Korea’s Ssangyong Motor’s new SUV models in 2008 the new Kyron models. It is reported that South Korea’s Ssangyong in the model which has just concluded the first launch of the Shanghai auto show models, is the new Ssangyong Kyron an upgraded version of its debut, Qingdao, Shanghai Auto Show will be held after the official listing of auto show scene. This is the first time, usher in Qingdao, a national auto show starting new models listed.

Has been to Qingdao, represented by local auto show auto show auto sales-oriented tend to influence is extremely limited, difficult to reconcile with Beijing and Shanghai International Auto Show par. But after several years of development, similar to the Qingdao International Auto Show that began through the local auto show concept cars, auto show starting model to improve the grade and size, moving away from “car exhibition” embarrassing, such as Qingdao this year’s Motor Show an area of up to 8 million square meters, exhibiting more than 50 auto manufacturers, exhibition cars rose more than 400 cars, which includes a new Ssangyong Kyron, Ford a new Mondeo, Roewe W2 concept version of such a new model, while the Ssangyong new Kyron will also be available through the official auto show in China, which is also in Qingdao Auto Show is the first time in history.
At present, one after another throughout the auto show has become a symbol of China’s booming auto industry, but many auto dealer gathering is just the nature of the automotive trade fair. With the dominance of China’s auto industry from a few to blossom everywhere, and some cities have been upgraded from a car consumer city real Motor City, so starting cars, concept cars will be increasingly popular in local auto show, the local auto show international specialization trend is becoming increasingly evident that the Qingdao Auto Show will be a significant watershed.

Things simple is this: people who originally planned to buy Saab quit at the same time, was prepared to sell the common Opel did not.

North America, the time at 9:00 p.m. on November 24 news, GM deal to sell its Saab brand, ran aground because of the original acquirer Koenigsegg (Koenigsegg) withdrew at the last moment the acquisition process. It also is likely to lead directly to the Swedish luxury brand, Saab, this collapse.

Koenigsegg (Koenigsegg) car companies do not have a long history and can be advertised, in 1994, this small car factory in Sweden was born, specialize in hand-built supercar, only 30 to full-time and several part-time staff. Koenigsegg (Koenigsegg) metamorphosis is also seeking to accelerate the machine brands, and their top high-performance models Koenigsegg
CCR Zengyi 387.87 kilometers / hour speed access to Guinness (Guinness) World Records certified the world’s fastest production car (Worlds Fastest
Production Car) of the title, and the CCR in the Newburgh loop ran 7 minutes 34 seconds results.

Saab’s ill-fated, let me love in the Saab who incomparable sigh. From what I understand the car has been attracted to the Saab has always been my dream
car, but now, the Scandinavian legendary brand might really be this out “death notice.”

Meanwhile, Opel has become a common treasure down again. GM’s volte-face must have irritated the Germans, in general to the Swedes “regret” the time, the Germans were to the GM “regret” GM does not sell Opel, but the inevitable layoffs, which the original and universal runs counter to the commitment. The most tragic is that Canadians, the country seemingly destined to not have their own well-known car brands.

Why did not sell out? On the one hand, Opel in the European market, there is a certain status, on the other hand, through design and technology from Opel, “hang dog’s head selling mutton” and Buick models have been market-proven, such as the new Regal, as well as just in Guangzhou auto show debut of the English Long (at least not before the publication of the price, the car is still very popular in). In other words, this sales model now appears to be feasible.

While GM is still a loss, the business situation has greatly improved, so now I agree with half a year ago have also been different. GM is in any case to protect the big four core brands: Buick, Chevrolet, GMC, Cadillac. Is very simple, because these are the children of the United States. GM is a wealthy mother, do not be a wise mother, to the number of children adopted from the outside, in the end Gao De Qilingbala.

However, the acquisition may not be a bad thing stranded Practice has proved that not all companies are able to do, like BMW or Volkswagen has revived the operation, and most of the brand to acquire to acquire only end up bruised and battered. So, instead of continuing to toss about, let me rest in peace Saab!

Event Playback:
September 3, Shanghai Automotive Co., Ltd. company officially announced that passenger cars Roewe 750′s warranty period from the “2 years or 60,000 kilometers,” up to “3 years or 80,000 kilometers,” so that became the Roewe 750 in one fell swoop high-class cars in the car the longest warranty.
Just two days after the September 5, Beijing Benz – Daimler Chrysler Automotive Co., Ltd. launched a purpose-built for the Chrysler 300C, “3-2-1-0″ program, in which “3 “that is on behalf of car buyers can enjoy the 3-year or 8 million km of the quality guarantee period coincides with the Roewe 750.

Market: “3 years and 8 million” to subvert the rules of the game?

After a depressed seven in August, the domestic automobile market was finally ushered in the “gold 9 silver 10″ gold time slots. As a result, while thousands of small and large are tens of thousands of price reductions occur again in September. The long-term price war so that manufacturers and dealers are all very tired and it allows the seller racked their brains is this: a dropping lower and lower prices for manufacturers getting smaller and smaller profit margins.

A last resort, the “price cut” and “cut distribution of wealth” at the same time also gradually become a part of the brand all too clear “rules of the game”: In the lower prices at the same time, product configuration and service secret “shrink.” Although a temporary effect can be achieved to promote sales, but the long run, consumers gradually a crisis of confidence on the brand, the real damage is the manufacturer of the long-term interests.

Fortunately, we have vaguely seen better skill of the “games are played.” SAIC Roewe 750 and Chrysler 300C improve quality guarantee period of practice, not simply giving benefits to people deeper meaning is: some manufacturers have already begun to abandon the “quick bucks” of the games are played, is committed to create a genuine and reliable car brand.

One is to sell product, a brand is a tree, obviously, which in the front for a longer time, much grander vision.

Manufacturer: “3 years and 8 million” of the lung power lie?

Prior to the Roewe, there are no high-class automobile brands which dared to give “three years of 80,000 kilometers,” the warranty. Toyota Camry quality guarantee period is only 2 years or 5 million km, Passat, LaCrosse, Accord and other class-up the quality guarantee period of 6 million km, which is the domestic mid-size car and luxury cars in the convention, the warranty period .

Why does the domestic automobile manufacturers have been pursuing a “two years or 60,000 kilometers,” the warranty period? This is actually not difficult to understand: a new car bought two years ago a relatively low probability of failure, and as the aging of auto parts, the first 3 years from the date of repair costs will certainly be much higher than the previous two years.

If lack of confidence in product quality, then the vendor is unwilling to do anyway, “three years of 80,000 kilometers” This Peibenshengyi’s. We believe that the Roewe 750 and Chrysler 300C dare to make that commitment, from the side of a reflection of their confidence in the quality of their products. 2 can be in the “wave of price cuts,” dares to take the lead in the update service and refuse to re-price competition can be said to lead the domestic auto market, sales of new wind direction.

Consumers: “3 80000″ when popular?

In the consumer “price cuts” should be a gradual numbness of the time, to seize the “gold 9 silver 10″ in good time to use “service” of the “trump card” knock down “price cuts” brand, consumers will have a greater attraction force. In fact, foreign markets, to extend the warranty to represent an alternative service has long been fighting a price war, consumers will receive benefits are also far beyond the price itself.

Recently, in Shanghai Yongda Roewe 4S shops, food outlets told the reporter, from the Roewe 750 warranty extension was announced so far, to store more and more people look at cars. Roewe 750 price is not the slightest loosening, but more attentive after-sales service standards so that consumers of the brand confidence.

In the Chrysler store, the responsible person said that the current selling price, according to 300C, more one-year warranty period is equivalent to eliminating the need for the owners of at least ten thousand dollars of maintenance costs. Compared to a number of class-secretive, Ming-liter down the dark “promotion”, consumers are more willing to accept such a service upgrades.

It is learned that, in the Roewe and Chrysler have launched the “3-year 80 thousand kilometers,” warranty commitments, a number of brands at the same level to respond quickly and indicated that they might follow. I believe in the near future, the market to add “3-year 80000 Club” car brand will only increase, followed by the domestic auto service levels will be a comprehensive upgrade, which would probably be caught in the current price of the Red Sea hard struggling with the many auto plants in front of a more open, “Blue Ocean.”

At 3:00 p.m. on June 3, 2007 about a Toyota Camry suddenly a car accident, Camry crashed into the roadside trees,
Uprooted trees and knocked down. Camry front of serious damage to
The scene not seen other incidents of vehicles and people. Camry airbag was finally opened, the owner at the next call, no casualties.

Closer look is a hollow tree crush

Lenovo to the previous Camry airbag door incident, the accident Camry airbag finally is no longer as before sleeping, it is worth recognition about. Cause of the accident is not very clear, if not for the avoidance of emergency and the owners do not drink, it is that the accelerator and brake Jinong backward.

See the Camry will be a tree crush down the middle, really doubt their own eyes is not wrong. Is shibetsu want to see on the 3rd as unique in always foam burst of Japanese cars could have been divine power. But when you look at the picture, how it feel less awkward? The original was knocked down palm tree is more common tree species in the southern region, the surface look very strong, its interior is hollow floc structure, bark thickness can be seen from the picture.

Wonder Camry can be uncharacteristically, creating a rare off the tree wonder .

Severely deformed front basically scrapped

Damaged the front side of the car license plate does not

A little bit before the face of serious deformation of the flavor of the concept car

Damage to the front side, the owner of the phone in the next dozen anxious

Balloon has finally burst to pay tribute to

Any 1 car prices new car market will not ignore the importance of briefing. Therefore, as a pick a new car to market, the conference is also a more than a grand Gaode. In addition to its listing price, the companies will also be venues, programs, presenters, guests in great pains.

Increasing input received, and whether more and more?

Small omission, are as embarrassing hodgepodge

February 20, a well-known European hatchback model will be held in a grand public. Although this car a little “late”, and by virtue of its European markets suffered praise, many people are still full of looking forward to it.

It goes without saying, the plenary session was a “joy and harmony” of the atmosphere. The brand’s signature blue dotted the entire hall was elegant but not gaudy, though there are no star to join in the artistic gymnastics, but have created an attractive chuanchang, lighting and the changing thread quite intoxicated people.

However, the embarrassment was inadvertently occurred: the announcement of the flats, a presentation was projected on the screen: the 60-word introduction, actually appeared in four typos, including even the brand name. At the same time, the screen was shocked to read the “starting at” than its general manager said lower component.

With the goodwill of the new car, liberal media does not grasp the details make a big fuss, but it happens User arrest had been careful with the positive.

Incredible! In such an important meeting, why focus on such a low-level errors occur? People are talking about.

Responsible were negligent? Or temporary hired a draft? Many users even began to question the enterprise’s ability to build cars – “If the repairer technology is also such a standard, then Who dares to buy?”

Perhaps the person in charge of overseas brands do not understand what happened, but it is certain is that this is definitely not the manufacturers want to see the “publicity effect” is responsible for the activities of public relations, I am afraid to blame. Overlooked one important, almost ruined a PPT would be a listing.

However, even if no accident occurred, it may not be able to run will be listed. The summer of 2007, a much-anticipated Ashkenazi cars in China. From the whole station will be listed on the planning point of view, the organizers only one purpose – that is, sound and powerful, people never forget it.

Therefore, the public relations firm chose the venue quite Juyongguan historical background, but also invited musician Tan Dun, gymnastics star Liu Xuan, singer Jane Zhang wearing a red scarf and a group of young pioneers to help out. Princess grand symphony and dolphins moving voice intertwined, indeed pleasing.

But the whole city will be passed to the end of the court, many reporters found that stars and stunt overshadowed the thunder of the new car, the original protagonist has become a star of the foil. Later, many people talk about the City Council when the court will say, “Zhang Liang Ying to sing, what vehicles to market things?”

If you allow people to remember only a star, and that such a listing can not help a bit sorry.

Pomp growing, throwing more money, more, however, may not be able to exchange for good word of mouth, our car prices could draw some lessons through this? Each activity Gaode with a large-scale, a loss, it would be better to do simple and creative activity has come out for praise.

The new models, new bright spots will become sweet talk

When the pop star has been throwing money and can not produce better results, some manufacturers began to take the initiative to find better, more economical way to market will be held. Who will be listed on a new car must be in the high-end places and beauty spots can be done? The new Touran will give a good answer.

January 25, Shanghai Volkswagen Touran generation market through the network will be in the form of a formal declaration of the Chinese market. From the related media data show that the network listed in the new Touran will be just over 1 hours of the process, Touran Chinese official website’s traffic surged 780 percent, synchronized release of a large network of portals is also a time line congestion occurs phenomenon.

The market would move to the network, the biggest advantage is that to the User provides a timely opportunity for interaction. Online viewing of netizens, can be listened to talk show host side finds fault in the message column, while a detailed description see models, the first time, an intuitive understanding of the new Touran from outside to inside details of the bit by bit.

In addition, the network has the right to occupy the media discourse is no longer the “guide” viewers, but return to the “media” based. Each column in the message netizens to express their views and listing their new car has become a real “hero.”

Of course, not to say that the new generation Touran network listing has already perfect. After all, this is a new attempt, there is always expected to happen outside. For example listing would be carried out, the surge in traffic due to host and co-operation far beyond the expected to the media server in one case, obstruction, resulting in part of the process play lag phenomenon.

Fortunately, this does not affect the new generation Touran people listed on the network will be well received: fresh, timely, fashion, interactive … … The case provoked strong reaction in the industry over the same organizers expected.

Of course, even the listing will be using traditional patterns, but also make a bright spot.

Last year’s Roewe 750 will be new car market, then the interpretation of your elegant style, access to media reporters alike. The whole field will be left a lot of stories of city, where most impressive is that a cloud of Roewe 750 Run films.

The film is not long, but the beautiful images and music are very attractive, in place of the lens to switch people can not help but breath quietly savor the perfect expression to short not to boast of underwhelmed feeling of your elegant style Roewe 750 revealed.

When the end of the subtitles appear on the screen, the audience applause is sufficient proof of its recognized journalists. “It’s like reading a condensed version of the Hollywood classic films, get enough!” A reporter on the spot gasped in admiration.

This entirely computer-produced Run It video is still being talked about. In several major video sites, User forwards, upload videos related to as many as over 400.

Although not invited to a big star, but the Roewe 750 will be listed but “helped popularize” the two little stars, they are Roewe ad music “Concerto
pour deux voix “(” Double Concerto Choirs “), the artist, JB Maunier and Clemence
Saint-Preux.

All those who read the Roewe 750 ads, and both have been two kids like childish Teana awestruck by the kind of impurities, away from the mundane but extremely pure texture of a surprising and impressive. For a time, this music has become the most popular songs on the network, and frequently be spread in various forums, many people do treat it downloaded ring tones.

Around the “Your Ya” and set up video, music and fashion shows, make many people left on the car a good overall impression, compared to those who lack taste Huazhizhaozhan listing Council, Roewe 750 made a very clever very successful.

Of course, different positioning of the new car should naturally be the listing will be accompanied by different styles, such as a new car under the Roewe will definitely choose a different approach to appearance, may be very passionate, or very mysterious, in the end we do not know how to .

In any case, an excellent new car market will be, will be the best advertising and marketing, not only will make people remember the profound new car, it will directly affect people’s evaluation of the brand and feelings. Good results can not be bought, the bad effects, but also very difficult to repair. If each will be a listing, can give us a different surprise, it is perhaps China’s auto market into a sign of maturity.