Automobile on all corners of the country.

The new Epica two recent television commercials, which caught my attention:

1.
A group of young white-collar workers from the simmering air rush out of the office building, stormed into a process where the new King was only after unanimous sigh of relief. The ad with the exaggerated way to convey a new King-range air purification system function.
2.
CEOs in the next one plane to a new Epica as to pick their own car, and got one, they find it is other people's private car, car, cute baby sitting. This advertising is the new Epica superior shape public or private use either, and also publicized the children in the car security system.

The two ad set suspense have achieved some success on it first reading might not understand its meaning, but we think it is not hard to read carefully what is implicit in ads.

But when the two are the same as a series of ads appear together, the confusion will arise: the
The new Epica product positioning in the end What is this?
Young and middle-aged white-collar elites of society, what kind of talent is the main objective of the new Epica consumer group?

In addition to air purification and child safety of these two humanized design, the new Epica performance in the main, what advantage?

Theme of environmental protection are increasingly being followed today, the car itself against air pollution has an inescapable guilt?
... ...

In the absence of clear target consumer group done under the premise that any advertising creativity is likely to be wasted effort . After all, since both human and decided to buy one the details of hundreds of thousands of mid-size car, such a person should not be much; and even claimed that "public and private use either," the mainstream of mid-size car or a consumer group is also business people, both ad attractiveness of this part of the crowd probably not be significant.

Such an analysis, down, the new Epica comprehensive scoring two commercials I am afraid that can only be given one as successful.

In contrast Cadillac SLS "singled out" black horse of advertising, as well as Roewe 750 "There are only two," the ad, although the models in the advertisement of their respective no mention of the many selling points, but the perfect and full of impact force audio-visual effects, have succeeded in two models show the charm of exposed. Cadillac's dignity and elegance Roewe 750, the target population is undoubtedly directed at those who seek high quality of life elite . As for performance, power, security, and manipulation ... ... let those people interested in themselves 4S store experience bar!

TV commercials, just to tease target consumer group first nerve, do not covet every aspect, as long as the target win over the hearts of the crowd over, we've succeeded.

Bentley, Rolls Royce, Aston Martin, Land Rover, MINI, Jaguar ... ...

Never mind that cars are frustrated Department of English aristocracy, read out the names of the time, most people would be excited - just like shining jewels in the Emerald, although no aggressive market impact, but a symbol of exquisite technique and elegance the identity of the British Department of cars in the car never really fallen out of favor over people's minds, let alone such as the MINI is not no love, goblins, or, as the Roewe that a gentleman of the People First emerging.

Bentley and Rolls-Royce: The lure of celebrity in the name of art

Bentley and Rolls-Royce car standard has a pair of wings, a symbol of speed and freedom at the same time, "B" and "R" of these two identity "Bentley" and "Rolls Royce" of the letters cents no doubt become a totem of fans hearts forever.

Since the first Rolls-Royce, a Bentley and the date of birth, their names were included in the ranks of the car of the Acura. In 2003, Bentley and Rolls-Royce officially belong to Germany's Volkswagen and BMW. At the same time positioning in the market, Bentley and Rolls-Royce has also made a subdivision.

Greater emphasis on driving pleasure of the English-style luxury Bentley to focus on those of young group of young wealthy, in the same time not forgetting the luxury to maximize stress the excellent racing tradition, outstanding performance and thunderous power.

The Rolls-Royce would be even more to win back a rich man who used to sit in their hearts. It is with the perfect quality of mission is the most traditional British classic repairer process, Snob temperament and the high price of it destined to only be very few people owned.

Fortunately, there are means to spend endless luxury of the rich, and perhaps that is what we do not worry too much about Bentley and Rolls-Royce will be a day of historical reasons. Facts have proved that China's rapid economic development, so that the two British car brands have excited the Department of reasons.

Since last year, China replaced Japan as the third largest market for Rolls-Royce. Last year, Rolls-Royce in China's market rose by 60%, sales in 2002 to 2005 the total sales volume; this year's production plans have been fully booked in 2008, the amount that can be scheduled to running out.

China's huge potential market has not only to attract top fashion brands, may I ask, what better than a Bentley or a Rolls-Royce worth reflects the masters of it? Clearly, the top car brands will be more able to meet the desire of the rich, not to mention that they not only spend money to buy a car, but also works of art.

Land Rover and MINI: the original Wild VS Fashion Wizard

English department car's name is always connected to a legend. Even after the fate of easy to master, nor change the English department's share of cars bones persist and integrity.

As the Land Rover's green cars marked "LAND-ROVER", as it gives the impression that "staunch", was in agriculture, once-invincible military Land Rover, from the current one, it seems quite too introverted of. Land Rover only in the intense, the reality of market competition to make changes in order to move on.

However, with the bottoming and other favorable tariff policy, the import of luxury SUV in the country has shown rapid development momentum. As China's largest import SUV, Land Rover sales in the first half of the total in China for the 2539, with the increase compared to same period last year
63%.

If we say that Land Rover is born and made for men, then the MINI is no doubt that all women dream of their own cars. Would like to thank BMW, MINI once again to shine. Price of about 300,000 is sufficient to buy a spacious atmosphere, high-class cars. However, MINI is more than just a car? It is simply chasing a dream of many young people.

In 2006, MINI sales in mainland China is 1200, growth of 145%; the first half of this year, MINI sales in mainland China has reached 131% year on year growth, a total of 776 sold. It can be predicted, MINI popular in China, the next few years will only increase the degree.

MINI status quo by making people realize: the British Department of cars like the sea treasures, explore the event of outstanding persons, connoisseurs and businessmen, they will again become hot.

Jaguar and Roewe: patiently cultivating Chinese gentleman

In contrast, Jaguar had looked very awkward position, at least in 2004, years after entering the Chinese market, the Jaguar by addition to cold, or cold. In China, be able to afford this level of car people would rather buy a BMW would be.

In most Chinese people's understanding of the car are very limited circumstances, eager to admire, and by car to win the admiration of people, apparently including women and children selected for the car brand, rather than the Jaguar.

Until 2007, Jaguar was just gaining momentum in the China market. Throughout the first half, total Jaguar sales in China reached 458, and only in a single month sales in June on the breakthrough 90, compared with the same period last year jumped 84%.

The reality is cause for optimism: the Chinese people become increasingly aware that the real Famous does not depend on well-known terms. No amount of money may not be able to Zachu grade.

In more middle class people's eyes, taste is a direct correlation with money to lose. Because a brand new car through the waves out of the Department of English, it is Roewe 750.

Some people say that although the Roewe 750 has inherited the British system car style, but the price is 20 tens of thousands of British cars have always been expensive and worth inconsistent. However, the fact that - Roewe 750 with more PFP price so that more Chinese consumers to experience up close the charm of the British department vehicles. This is commendable, because the Roewe will play the one who is not being optimistic about the "gentleman card", followed by a deep understanding of the automotive customers in China to talk about "a gentleman's touch" is really very risky, and good Roewe success.

From the market now, four months, sales break million, it seems there is no reason to question that one day, "Roewe" will become China's emerging middle class population of the beloved's name, its mission is to make people buy a car at the same time, acceptance A new way of life.

See United Kingdom Department of the car every hero in the now struggling to make moves, both insist on self, or the brave ice, are enough to make us feel shock. As they marked the wings of cars, like the British system has hit the big time car, that is, only Phoenix, bathed in fire and rebirth.

Auto back, I must mention smart.

In fact, we have nothing about smart, including those well-known automotive media. From a detail you can see smart from us far: "smart" the name of the official written with five letters all lowercase, but most of the article mentioned that smart, either all uppercase, or is the first letter of capitalization - we were all English teachers to teach too behaving.

We are more familiar with is the BMW owned MINI models, in the smart
fortwo yet in China, appeared, when, MINICOOPER has become a lot of the elite white-collar chase high-end toys. MINI - each letter are capitalized, are the formal rules.

Understand the car a friend always reminds me: Do not take smart fortwo and the MINI
COOPER than that, they are totally two kinds of cars!

Yes, from a technical level,, smart
fortwo is a two-seat micro car, the MINI
COOPER is a four-seat car, price of poor has nearly doubled, from this in terms of really not comparable. But in China, the reality is: Most young people will be with reference to these two cars - they are so cute, so capable, then the fashion, then the "toys", very attractive ... ... But they also are not so cheap!

So, could not help but again they are together, said something, after all, I did not ready to write a shopping guide.

Cost-effective? In your eyes "sex" mean?

People call smart, and MINI as "high-end adult toys", because in the majority of Chinese consumers in the eyes, smart and MINI is not cost-effective at all, they think to buy smart, or MINI's are of the same class of persons - Fashion , very rich.

However, the "price" in the "Sex," in the end mean? If it means "can run faster" or "be able to Dorset a few people", then the smart and MINI certainly super-no "cost-effective."

But today, more and more people are no longer the "car" simply defined as "a means of transport" the. If a car can give you - 1, every day a good mood; 2, the personality needs; 3, envious eyes; 4, for energy-saving environmental protection as a little contribution; 5, without a total for the parking spaces anxious ... ... Well, it has the attraction?

Moreover, concentrated in smart and MINI body brand charm and stylish atmosphere, did that money can be measured? Why are Chinese-made car prices so low, we do not like? A good design, behind the condensed wisdom, forever beyond our imagination. If you understand this truth, it would not wonder why smart sell nearly 20 million, just to understand fashion people do not challenge a wrinkled Issey Miyake T-shirt why sell so expensive.

Who are you? the "new hippies" or "new yuppie"?

At the Beijing auto show, people finally had witnessed smart. Name as its cars, smart is so Gremlin, so that it is difficult to use precise terms to describe it, in addition to its Chinese name - "Wizard."

Wizard, a group of wandering in the cities wizard. They look indulgence uninhibited, head full of trivial thoughts. They like reading and photography and enjoy the painting and design, their life is to pursue happiness, but they will also suffer the crowd and tears, solidarity.

Mashup is their dress style, ROCK and POP is their music, faith, freedom and happiness of their life-long pursuit of beauty, nature is their favorite destination. They give the feeling is relaxed, natural and beautiful. I will be these people defined as "new age hippies" - they should be the most suitable smart crowd.

Point clear, I know, "hippie" So the definition of what a class of people, but 60 years have passed, "hippie" in the vitality is still - it does not mean that those drugs, decadent young people. Despite the current retro trend in power, many young people also like a replica made of the hippies of the dress, but this does not mean that they have a replica made of hippie existence.

If you use one word to describe these people's lives, that is, "wonderful."

On the other hand, MINI at the auto show is also truly a "big" star. Mini-shape, retro design, exquisite workmanship, so MINI quickly became yuppie's favorite thing.

The new yuppies, simply to say that white-collar workers in the "petty bourgeoisie" petty bourgeoisie in the "elite." Their clothes are all expensive, dressed meticulously, but like the details revealed seemingly casual little messy. They like to have ambience of private restaurants, well-known local designer's personal store on the blues and jazz love too crazy.

They advocate Britain wave, right with some small melancholy music, movies, and dress a soft spot. Men will tend to be a beard, but all carefully repair; ladies perfume, but also know how to use a different flavor to match different clothes. They do not unbridled laughter, more often, expression Zhishi a touch of melancholy. Their own mental state is very fascinated, as compared, for their own lives outside of the world, they care about very little.

In my opinion, these people are MINI perfect owners, if one word to describe these people's lives, it is "refinement", of course, fine by no means all of their.

When I Earned dripping analysis of one-pass "new hippies" and "new yuppie", I actually found myself talking about are human beings, not cars. If there is a professional car evaluation editor to see such an article would certainly scoff. But it does not matter, I still believe that those smart and MINI of potential customers will be interesting to read this stuff ... ... Oh!

Dear smart and MINI, they come.
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original manuscript, reproduced please reference: Blue lips Lis
Auto blog

In many car forums, MAGOTAN known as "God vehicle," said. Get this reputation, it is because of the car a good reputation in foreign countries, as well as its hype touted FAW-Volkswagen has been make people feel that the car's position is close to perfect.

However, in the July 14 test drive of MAGOTAN Shanghai, the unexpected happened ... ...

One has many years of driving experience of Ju You, at 40 kilometers per hour and size up turning a corner, the vehicle brakes unexpectedly serious lag, vehicle ESP without any intervention, the serious shortage of putting the cart before turning directly hit the iron railing.

According to test drive the injured were described MAGOTAN thickness of the test drive car is very doubtful, because when you open the engine compartment cover, obviously it would feel too light weight storage cover, and the Mai Teng B-Class does not match the position.

The front of the car proved so disastrous circumstances, MAGOTAN of six airbags are not an open. In this regard, the person in charge claimed that it was not a result of vehicles by the "fatal impact."

To see such a scene, a sudden warm feeling ... ... the impression that it seems that only Japanese car in the event of such a collision would have split up when the "absorption" situation occurs!

Recalling the incident one: Camry hit a tree hollow

Camry in the front because the "absorption" and completely destroyed! But the crash was a hollow tree.

Recalling the incident two : Camry "airbag door" event

One was repeatedly reported, but also be subject to multiple magic "sealed" cases, in the event of such a tragic collision, the Camry's airbag is still "strong" no! Toyota, the reasons given for this incident is also a "hit direction of deviation"! Sadly, this at the central stations are all reported incidents, then suddenly no follow-up.

Review Event 3: MAGOTAN first crash

The website is still the major headline-grabbing, that is, the "first hit MAGOTAN" incident. MAGOTAN the first collision, gave the "grandpa" - Santana.
From the rear, the rear bumper deformation of Santana.

And then from the front to see MAGOTAN ... ... two words to describe: miserable.

Understand that a little knowledge of cars people should know that the front and rear collision damage to the rear is usually more serious.

Review Event 4: Roewe hit Accord
Let's compare what happened so long ago, "Roewe hit Accord" in cases.

This is after the impact of imports of Accord to the rear. Severe deformation of the rear cover, bumper the same deformation.

This is the Roewe front face, and only very light damage.

If the above-mentioned "Roewe hit Accord" event, the collision is also not too serious, then look at the figure below.
Review Event 5: Roewe collided with the truck

This is a very serious crash, it was reported that the Roewe, when in normal driving, and suddenly in front of a truck collided Road. From the diagram point of view, very violent collision strength, completely destroyed the front driver's side, but the 0.8mm thick steel plate can be seen that the role played by.

2 balloon completely opened up, if the person in charge with MAGOTAN saying it was "subject to a fatal crash" situation. But if we look a step above, Zhe Liang Rong-Wei Teng crash cars and the appearance of maps, I really can not tell which kind of be considered a true "fatal impact."

Is it honest to use real materials, or by "absorption" Huyou to jerry-building? I am afraid the facts will always speak louder than words.

This is the Roewe 750 chassis photos, the right is the bare chassis car photos.

Compare it with "soft" famous Camry --
Recalling the incident six : Camry was Beverly knocked

That is a lot of Japanese cars that are loved by supporters of the chassis, sitting up and feeling soft and comfortable ... ...

German cars have always been "safe" representatives of Shanghai Volkswagen's Santana from the earliest to the later Passat Passat are all crashes have a reassuring performance. But now, with out one of the Mai-teng, why just launched, it broke again and again chilling incidents?

An accident is terrible, but even more frightening is that in the accident, we do not see the car safety systems at work, the original publicity in the face of the facts is equally hollow.

A little bit unlucky to step Tang, learned from the Japanese car of "absorbing" but people have lost trust in its final.

Auto show, the audience is a visual feast of gluttonous, for business purposes is against the strength of a self-evident. Along with the numerous controversies of the 2007 Guangzhou Motor Show will be concluded this weekend. In a variety of vendors to make do after their strokes, who won the real word of mouth? Who just earned a face on the crowds?

JAC: making the beauty Qiang Jing
Lose the cart before the horse

Which of the Model cars to ask the most eye-catching? I believe the press went to the scene with the audience will invariably answer: JAC!

JAC This "elated" Pinnacle of the credit new car is far from a number of beauty pageant is far greater. After all, beauty stage, out of professional-grade model, a potential stroke are a Jinxian style, successful murder of countless film.

However, even if that led to a lot of beautiful clouds popular, but still did not Jianghuai praise the industry, new car had not been able to leave a deep impression on the audience. Perhaps everyone is busy making beautiful Model cars, but forgot to take a look at what got into the car.

The exhibition, JAC while investment is not small, but committed a "cart before the horse" and shortcomings, it is worth reflecting on.

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Guangzhou Honda: making the new car debut
Stand the lack of creativity

As the old models for many years in China, selling, coupled with previous martial arts warm-taken, for the eighth generation Accord has brought a high wide popularity of the booth. Even if there are two new cars, new car bursts of Beijing Hyundai, and four of the Guangzhou Automobile Group can not match.

On the eighth generation Accord's design, the audience were divergent views, some people think that the new Accord is more younger, more sports, should be able to attract a number of Mazda, and other brands of a potential consumer groups; It was also felt that the new Accord lost a lot of the original family characteristics, shape nondescript, Some of South Korean cars and BMW put together feel.

In any case, eye-catching, wide this done. Fly in the ointment is that new car debut performances really like the taste of Chinese New Year Festival, costumes, choreography and music are rather old-fashioned, and the entire booth is also designed to lack of new ideas, nothing worth mentioning.

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SAIC Roewe: go all out to win in the
For tree brand reputation

As the Guangzhou auto show in its own brand collective "aphasia," Roewe booth superior performance becomes still as eye-catching.

Is full of aesthetic mood of the giant crystal chandeliers, warm yellow lights under the brand experience zone, there is rest for free for guests upstairs cafe ... ... booth layout, or whether it is music, performance, SAIC Roewe are fully demonstrated on the auto show good faith.

In the moving fashion show after the end of play on the big screen will scroll Roewe, "Driving the peak of the" national tour's highlights, so who do not have the opportunity to watch performances of the auto show viewers to personal experience to bring the passion Roewe 750. Parked in the side of the "Agni Speed", with the silent "scar" and strong "body" show the quality of the Roewe 750.

When the surging Britpop sounded, the "Ya is also your passion," the brand connotations reveal exhaustive. Should be said that the performance of Roewe booth is a booth packaging success story - some people can remember, some aftertaste. If you can have more models to join, believe it will gather more popular.

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