Automobile on all corners of the country.

The new Epica two recent television commercials, which caught my attention:

1.
A group of young white-collar workers from the simmering air rush out of the office building, stormed into a process where the new King was only after unanimous sigh of relief. The ad with the exaggerated way to convey a new King-range air purification system function.
2.
CEOs in the next one plane to a new Epica as to pick their own car, and got one, they find it is other people’s private car, car, cute baby sitting. This advertising is the new Epica superior shape public or private use either, and also publicized the children in the car security system.

The two ad set suspense have achieved some success on it first reading might not understand its meaning, but we think it is not hard to read carefully what is implicit in ads.

But when the two are the same as a series of ads appear together, the confusion will arise: the
The new Epica product positioning in the end What is this?
Young and middle-aged white-collar elites of society, what kind of talent is the main objective of the new Epica consumer group?

In addition to air purification and child safety of these two humanized design, the new Epica performance in the main, what advantage?

Theme of environmental protection are increasingly being followed today, the car itself against air pollution has an inescapable guilt?
… …

In the absence of clear target consumer group done under the premise that any advertising creativity is likely to be wasted effort . After all, since both human and decided to buy one the details of hundreds of thousands of mid-size car, such a person should not be much; and even claimed that “public and private use either,” the mainstream of mid-size car or a consumer group is also business people, both ad attractiveness of this part of the crowd probably not be significant.

Such an analysis, down, the new Epica comprehensive scoring two commercials I am afraid that can only be given one as successful.

In contrast Cadillac SLS “singled out” black horse of advertising, as well as Roewe 750 “There are only two,” the ad, although the models in the advertisement of their respective no mention of the many selling points, but the perfect and full of impact force audio-visual effects, have succeeded in two models show the charm of exposed. Cadillac’s dignity and elegance Roewe 750, the target population is undoubtedly directed at those who seek high quality of life elite . As for performance, power, security, and manipulation … … let those people interested in themselves 4S store experience bar!

TV commercials, just to tease target consumer group first nerve, do not covet every aspect, as long as the target win over the hearts of the crowd over, we’ve succeeded.