Automobile on all corners of the country.

Source: “Lookout”

As one of the pillar industries of the national economy, automotive industry and investment, consumption, trade, employment, etc. are very close correlation, for the entire country to upgrade the manufacturing industry, science and technology and raising the level of improving the lives of ordinary people also have a greater impact. The observation of the automotive industry, in practice the activities of independent innovation in the gains and losses, which is quite typical.

Accurately identify innovative breakthrough

At present, China’s auto brands to grow ripe. With the increasing degree of market opening, the state policy to encourage private consumption cars were introduced, China’s passenger car market boomed. Record highs in the production and sales volume, while increasingly large automobile business capital, which has already possessed the ability to transform R & D, which for its own brand vehicles and laid the material basis for the development.

State Information Center, Department of Information Resources Xu Changming, director pointed out that the high-growth market is the most suitable for new entrants, the Chinese auto market is now in the golden age of large-scale development, nearly 9 million production sufficient to support one or two of their own brands.

Automotive Engineering Department of Tsinghua University professor Li Xianjun that the multinational companies, the joint venture on the economy car market penetration have led to their own brand in the micro-car market is shrinking. While innovation is not necessarily a competitive advantage, but the next five years will be the last chance for the development of independent brands.

To promote their own brands to grow, is inseparable from the national level of regulation and control, support, from the sixties and seventies of the last century, Japan, Korea, the rise of the automobile industry can be seen. “For China, the State may apply its own brand of vehicles as the procurement of cars for official use of force policy, but only if its own brand vehicles manufactured a higher level,” Xu Changming analyzed.

Another aspect, automobile exports to foster the role of independent brands should not be overlooked. Li Xianjun told reporters that China’s automakers exported too broad, ignore the right target market research, did not form a targeted product line. “Export capacity should be the system capacity is not only a marketing capability, it should be controlled to any exports of small enterprises to foster the international competitiveness of China’s automobile.”

More crucial lies in the construction of system components. China Association for Economic and Technical Cooperation in Europe Xu Bingjin think that in order to spare parts localization and export as a breakthrough to participate in the global procurement and supply chain, so as to drive the development of independent innovation vehicle. Now 80 percent of domestic parts companies are joint ventures, the proportion of low self-parts enterprises. Is imperative to cultivate China’s own parts and components industries, and develop “high starting point, high-volume, high degree of specialization, with international competitiveness” of the auto parts production. In this process, we should also seriously consider China’s market demand and people’s habits, not the blind pursuit of high-tech accessories, but rather to enable research and development production line with China’s market demand characteristics.

In addition, Xu Bingjin suggested that to promote their own brand development, is also required to build “equal vendor relationships,” and strive earnestly to improve the status of auto dealers. At the same time change the “re-production of light flow” mentality, from a strategic emphasis on the protection and development of automobile circulation. And give full play to the role of trade associations to coordinate and distributor of automobile production enterprises, including foreign-owned distribution companies with the relationship in regulating the market order at the same time, and create a fair and equitable business environment.

grasp the core technology is the key

And the increasingly large size of the market compared to vehicle “technology hollow” raised right “market for technology” development strategy discussions, and independent innovation has also been re-elevated to the height of industrial development strategy.

The “market for technology” development ideas more than 20 years of history, objective point of view, it as China’s car industry has brought great changes to promote the level of China’s car manufacturers to achieve world-class. Xu Bingjin analysts believe that in this process, China’s technology, management, and human resources and accumulated experience, initially formed a complete system of components, car industry gradually thick bottoms up. At the same time, “Market for Technology” excessive costs, the technology transfer fee is not consistent with the acquisition of technology.

In Lixian Jun view, the “market for technology” policy, China’s auto industry, the premise of external learning, but because of cognitive errors and traps, resulting in more than 20 years in return was a manufacturing technology rather than the core technology, innovation and fracture occurs, making its own brand R & D a long time in a passive position. In his view, independent innovation should be a complete system, including technology, brand, management, culture, markets, whose ultimate aim is internationally competitive, market-proven, rather than technological innovation itself.

So, what is the key to their own brands? Jia Xinguang automobile experts believe that the autonomy of the original model There are three main, that is auspicious as the representative of the counterfeit foreign self-development, to Pan-Asian model, represented by the joint development to China as the representative of the introduction of foreign technology, the development commission. But essence, its can not be truly independent innovation, can not really grasp the core technology.

Li Xianjun that, while retaining intellectual property rights, with its own brand based on innovation of a completely independent research and development, and the other one is with others, while the forms of cooperation, the ratio depending on the strength enterprise development and so on. The key lies in China’s ability to master the core technology.

“Once you’ve mastered the core technology of the car, we can decide on their own brand product lines, development strategy, will be able to co-operation with multinational companies in the lung power to carry out full negotiations.” Xu Bingjin told reporters that their own brand does not exclude cooperation with foreign thing is good use of multinational capital, technology, management experience, and gradually improve the competitiveness of its own brand.

Li Xianjun also reminded that if the national policy not stringent enough, then the R & D centers, engineering centers, are only for the multinationals to adaptation, which by no means the transformation of small-scale innovation.

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