Automobile on all corners of the country.

Auto back, I must mention smart.

In fact, we have nothing about smart, including those well-known automotive media. From a detail you can see smart from us far: “smart” the name of the official written with five letters all lowercase, but most of the article mentioned that smart, either all uppercase, or is the first letter of capitalization – we were all English teachers to teach too behaving.

We are more familiar with is the BMW owned MINI models, in the smart
fortwo yet in China, appeared, when, MINICOOPER has become a lot of the elite white-collar chase high-end toys. MINI – each letter are capitalized, are the formal rules.

Understand the car a friend always reminds me: Do not take smart fortwo and the MINI
COOPER than that, they are totally two kinds of cars!

Yes, from a technical level,, smart
fortwo is a two-seat micro car, the MINI
COOPER is a four-seat car, price of poor has nearly doubled, from this in terms of really not comparable. But in China, the reality is: Most young people will be with reference to these two cars – they are so cute, so capable, then the fashion, then the “toys”, very attractive … … But they also are not so cheap!

So, could not help but again they are together, said something, after all, I did not ready to write a shopping guide.

Cost-effective? In your eyes “sex” mean?

People call smart, and MINI as “high-end adult toys”, because in the majority of Chinese consumers in the eyes, smart and MINI is not cost-effective at all, they think to buy smart, or MINI’s are of the same class of persons – Fashion , very rich.

However, the “price” in the “Sex,” in the end mean? If it means “can run faster” or “be able to Dorset a few people”, then the smart and MINI certainly super-no “cost-effective.”

But today, more and more people are no longer the “car” simply defined as “a means of transport” the. If a car can give you – 1, every day a good mood; 2, the personality needs; 3, envious eyes; 4, for energy-saving environmental protection as a little contribution; 5, without a total for the parking spaces anxious … … Well, it has the attraction?

Moreover, concentrated in smart and MINI body brand charm and stylish atmosphere, did that money can be measured? Why are Chinese-made car prices so low, we do not like? A good design, behind the condensed wisdom, forever beyond our imagination. If you understand this truth, it would not wonder why smart sell nearly 20 million, just to understand fashion people do not challenge a wrinkled Issey Miyake T-shirt why sell so expensive.

Who are you? the “new hippies” or “new yuppie”?

At the Beijing auto show, people finally had witnessed smart. Name as its cars, smart is so Gremlin, so that it is difficult to use precise terms to describe it, in addition to its Chinese name – “Wizard.”

Wizard, a group of wandering in the cities wizard. They look indulgence uninhibited, head full of trivial thoughts. They like reading and photography and enjoy the painting and design, their life is to pursue happiness, but they will also suffer the crowd and tears, solidarity.

Mashup is their dress style, ROCK and POP is their music, faith, freedom and happiness of their life-long pursuit of beauty, nature is their favorite destination. They give the feeling is relaxed, natural and beautiful. I will be these people defined as “new age hippies” – they should be the most suitable smart crowd.

Point clear, I know, “hippie” So the definition of what a class of people, but 60 years have passed, “hippie” in the vitality is still – it does not mean that those drugs, decadent young people. Despite the current retro trend in power, many young people also like a replica made of the hippies of the dress, but this does not mean that they have a replica made of hippie existence.

If you use one word to describe these people’s lives, that is, “wonderful.”

On the other hand, MINI at the auto show is also truly a “big” star. Mini-shape, retro design, exquisite workmanship, so MINI quickly became yuppie’s favorite thing.

The new yuppies, simply to say that white-collar workers in the “petty bourgeoisie” petty bourgeoisie in the “elite.” Their clothes are all expensive, dressed meticulously, but like the details revealed seemingly casual little messy. They like to have ambience of private restaurants, well-known local designer’s personal store on the blues and jazz love too crazy.

They advocate Britain wave, right with some small melancholy music, movies, and dress a soft spot. Men will tend to be a beard, but all carefully repair; ladies perfume, but also know how to use a different flavor to match different clothes. They do not unbridled laughter, more often, expression Zhishi a touch of melancholy. Their own mental state is very fascinated, as compared, for their own lives outside of the world, they care about very little.

In my opinion, these people are MINI perfect owners, if one word to describe these people’s lives, it is “refinement”, of course, fine by no means all of their.

When I Earned dripping analysis of one-pass “new hippies” and “new yuppie”, I actually found myself talking about are human beings, not cars. If there is a professional car evaluation editor to see such an article would certainly scoff. But it does not matter, I still believe that those smart and MINI of potential customers will be interesting to read this stuff … … Oh!

Dear smart and MINI, they come.
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original manuscript, reproduced please reference: Blue lips Lis
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