Automobile on all corners of the country.

Auto show, the audience is a visual feast of gluttonous, for business purposes is against the strength of a self-evident. Along with the numerous controversies of the 2007 Guangzhou Motor Show will be concluded this weekend. In a variety of vendors to make do after their strokes, who won the real word of mouth? Who just earned a face on the crowds?

JAC: making the beauty Qiang Jing
Lose the cart before the horse

Which of the Model cars to ask the most eye-catching? I believe the press went to the scene with the audience will invariably answer: JAC!

JAC This “elated” Pinnacle of the credit new car is far from a number of beauty pageant is far greater. After all, beauty stage, out of professional-grade model, a potential stroke are a Jinxian style, successful murder of countless film.

However, even if that led to a lot of beautiful clouds popular, but still did not Jianghuai praise the industry, new car had not been able to leave a deep impression on the audience. Perhaps everyone is busy making beautiful Model cars, but forgot to take a look at what got into the car.

The exhibition, JAC while investment is not small, but committed a “cart before the horse” and shortcomings, it is worth reflecting on.

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Guangzhou Honda: making the new car debut
Stand the lack of creativity

As the old models for many years in China, selling, coupled with previous martial arts warm-taken, for the eighth generation Accord has brought a high wide popularity of the booth. Even if there are two new cars, new car bursts of Beijing Hyundai, and four of the Guangzhou Automobile Group can not match.

On the eighth generation Accord’s design, the audience were divergent views, some people think that the new Accord is more younger, more sports, should be able to attract a number of Mazda, and other brands of a potential consumer groups; It was also felt that the new Accord lost a lot of the original family characteristics, shape nondescript, Some of South Korean cars and BMW put together feel.

In any case, eye-catching, wide this done. Fly in the ointment is that new car debut performances really like the taste of Chinese New Year Festival, costumes, choreography and music are rather old-fashioned, and the entire booth is also designed to lack of new ideas, nothing worth mentioning.

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SAIC Roewe: go all out to win in the
For tree brand reputation

As the Guangzhou auto show in its own brand collective “aphasia,” Roewe booth superior performance becomes still as eye-catching.

Is full of aesthetic mood of the giant crystal chandeliers, warm yellow lights under the brand experience zone, there is rest for free for guests upstairs cafe … … booth layout, or whether it is music, performance, SAIC Roewe are fully demonstrated on the auto show good faith.

In the moving fashion show after the end of play on the big screen will scroll Roewe, “Driving the peak of the” national tour’s highlights, so who do not have the opportunity to watch performances of the auto show viewers to personal experience to bring the passion Roewe 750. Parked in the side of the “Agni Speed”, with the silent “scar” and strong “body” show the quality of the Roewe 750.

When the surging Britpop sounded, the “Ya is also your passion,” the brand connotations reveal exhaustive. Should be said that the performance of Roewe booth is a booth packaging success story – some people can remember, some aftertaste. If you can have more models to join, believe it will gather more popular.

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Event Playback:
September 3, Shanghai Automotive Co., Ltd. company officially announced that passenger cars Roewe 750′s warranty period from the “2 years or 60,000 kilometers,” up to “3 years or 80,000 kilometers,” so that became the Roewe 750 in one fell swoop high-class cars in the car the longest warranty.
Just two days after the September 5, Beijing Benz – Daimler Chrysler Automotive Co., Ltd. launched a purpose-built for the Chrysler 300C, “3-2-1-0″ program, in which “3 “that is on behalf of car buyers can enjoy the 3-year or 8 million km of the quality guarantee period coincides with the Roewe 750.

Market: “3 years and 8 million” to subvert the rules of the game?

After a depressed seven in August, the domestic automobile market was finally ushered in the “gold 9 silver 10″ gold time slots. As a result, while thousands of small and large are tens of thousands of price reductions occur again in September. The long-term price war so that manufacturers and dealers are all very tired and it allows the seller racked their brains is this: a dropping lower and lower prices for manufacturers getting smaller and smaller profit margins.

A last resort, the “price cut” and “cut distribution of wealth” at the same time also gradually become a part of the brand all too clear “rules of the game”: In the lower prices at the same time, product configuration and service secret “shrink.” Although a temporary effect can be achieved to promote sales, but the long run, consumers gradually a crisis of confidence on the brand, the real damage is the manufacturer of the long-term interests.

Fortunately, we have vaguely seen better skill of the “games are played.” SAIC Roewe 750 and Chrysler 300C improve quality guarantee period of practice, not simply giving benefits to people deeper meaning is: some manufacturers have already begun to abandon the “quick bucks” of the games are played, is committed to create a genuine and reliable car brand.

One is to sell product, a brand is a tree, obviously, which in the front for a longer time, much grander vision.

Manufacturer: “3 years and 8 million” of the lung power lie?

Prior to the Roewe, there are no high-class automobile brands which dared to give “three years of 80,000 kilometers,” the warranty. Toyota Camry quality guarantee period is only 2 years or 5 million km, Passat, LaCrosse, Accord and other class-up the quality guarantee period of 6 million km, which is the domestic mid-size car and luxury cars in the convention, the warranty period .

Why does the domestic automobile manufacturers have been pursuing a “two years or 60,000 kilometers,” the warranty period? This is actually not difficult to understand: a new car bought two years ago a relatively low probability of failure, and as the aging of auto parts, the first 3 years from the date of repair costs will certainly be much higher than the previous two years.

If lack of confidence in product quality, then the vendor is unwilling to do anyway, “three years of 80,000 kilometers” This Peibenshengyi’s. We believe that the Roewe 750 and Chrysler 300C dare to make that commitment, from the side of a reflection of their confidence in the quality of their products. 2 can be in the “wave of price cuts,” dares to take the lead in the update service and refuse to re-price competition can be said to lead the domestic auto market, sales of new wind direction.

Consumers: “3 80000″ when popular?

In the consumer “price cuts” should be a gradual numbness of the time, to seize the “gold 9 silver 10″ in good time to use “service” of the “trump card” knock down “price cuts” brand, consumers will have a greater attraction force. In fact, foreign markets, to extend the warranty to represent an alternative service has long been fighting a price war, consumers will receive benefits are also far beyond the price itself.

Recently, in Shanghai Yongda Roewe 4S shops, food outlets told the reporter, from the Roewe 750 warranty extension was announced so far, to store more and more people look at cars. Roewe 750 price is not the slightest loosening, but more attentive after-sales service standards so that consumers of the brand confidence.

In the Chrysler store, the responsible person said that the current selling price, according to 300C, more one-year warranty period is equivalent to eliminating the need for the owners of at least ten thousand dollars of maintenance costs. Compared to a number of class-secretive, Ming-liter down the dark “promotion”, consumers are more willing to accept such a service upgrades.

It is learned that, in the Roewe and Chrysler have launched the “3-year 80 thousand kilometers,” warranty commitments, a number of brands at the same level to respond quickly and indicated that they might follow. I believe in the near future, the market to add “3-year 80000 Club” car brand will only increase, followed by the domestic auto service levels will be a comprehensive upgrade, which would probably be caught in the current price of the Red Sea hard struggling with the many auto plants in front of a more open, “Blue Ocean.”

Things simple is this: people who originally planned to buy Saab quit at the same time, was prepared to sell the common Opel did not.

North America, the time at 9:00 p.m. on November 24 news, GM deal to sell its Saab brand, ran aground because of the original acquirer Koenigsegg (Koenigsegg) withdrew at the last moment the acquisition process. It also is likely to lead directly to the Swedish luxury brand, Saab, this collapse.

Koenigsegg (Koenigsegg) car companies do not have a long history and can be advertised, in 1994, this small car factory in Sweden was born, specialize in hand-built supercar, only 30 to full-time and several part-time staff. Koenigsegg (Koenigsegg) metamorphosis is also seeking to accelerate the machine brands, and their top high-performance models Koenigsegg
CCR Zengyi 387.87 kilometers / hour speed access to Guinness (Guinness) World Records certified the world’s fastest production car (Worlds Fastest
Production Car) of the title, and the CCR in the Newburgh loop ran 7 minutes 34 seconds results.

Saab’s ill-fated, let me love in the Saab who incomparable sigh. From what I understand the car has been attracted to the Saab has always been my dream
car, but now, the Scandinavian legendary brand might really be this out “death notice.”

Meanwhile, Opel has become a common treasure down again. GM’s volte-face must have irritated the Germans, in general to the Swedes “regret” the time, the Germans were to the GM “regret” GM does not sell Opel, but the inevitable layoffs, which the original and universal runs counter to the commitment. The most tragic is that Canadians, the country seemingly destined to not have their own well-known car brands.

Why did not sell out? On the one hand, Opel in the European market, there is a certain status, on the other hand, through design and technology from Opel, “hang dog’s head selling mutton” and Buick models have been market-proven, such as the new Regal, as well as just in Guangzhou auto show debut of the English Long (at least not before the publication of the price, the car is still very popular in). In other words, this sales model now appears to be feasible.

While GM is still a loss, the business situation has greatly improved, so now I agree with half a year ago have also been different. GM is in any case to protect the big four core brands: Buick, Chevrolet, GMC, Cadillac. Is very simple, because these are the children of the United States. GM is a wealthy mother, do not be a wise mother, to the number of children adopted from the outside, in the end Gao De Qilingbala.

However, the acquisition may not be a bad thing stranded Practice has proved that not all companies are able to do, like BMW or Volkswagen has revived the operation, and most of the brand to acquire to acquire only end up bruised and battered. So, instead of continuing to toss about, let me rest in peace Saab!