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Things simple is this: people who originally planned to buy Saab quit at the same time, was prepared to sell the common Opel did not.

North America, the time at 9:00 p.m. on November 24 news, GM deal to sell its Saab brand, ran aground because of the original acquirer Koenigsegg (Koenigsegg) withdrew at the last moment the acquisition process. It also is likely to lead directly to the Swedish luxury brand, Saab, this collapse.

Koenigsegg (Koenigsegg) car companies do not have a long history and can be advertised, in 1994, this small car factory in Sweden was born, specialize in hand-built supercar, only 30 to full-time and several part-time staff. Koenigsegg (Koenigsegg) metamorphosis is also seeking to accelerate the machine brands, and their top high-performance models Koenigsegg
CCR Zengyi 387.87 kilometers / hour speed access to Guinness (Guinness) World Records certified the world’s fastest production car (Worlds Fastest
Production Car) of the title, and the CCR in the Newburgh loop ran 7 minutes 34 seconds results.

Saab’s ill-fated, let me love in the Saab who incomparable sigh. From what I understand the car has been attracted to the Saab has always been my dream
car, but now, the Scandinavian legendary brand might really be this out “death notice.”

Meanwhile, Opel has become a common treasure down again. GM’s volte-face must have irritated the Germans, in general to the Swedes “regret” the time, the Germans were to the GM “regret” GM does not sell Opel, but the inevitable layoffs, which the original and universal runs counter to the commitment. The most tragic is that Canadians, the country seemingly destined to not have their own well-known car brands.

Why did not sell out? On the one hand, Opel in the European market, there is a certain status, on the other hand, through design and technology from Opel, “hang dog’s head selling mutton” and Buick models have been market-proven, such as the new Regal, as well as just in Guangzhou auto show debut of the English Long (at least not before the publication of the price, the car is still very popular in). In other words, this sales model now appears to be feasible.

While GM is still a loss, the business situation has greatly improved, so now I agree with half a year ago have also been different. GM is in any case to protect the big four core brands: Buick, Chevrolet, GMC, Cadillac. Is very simple, because these are the children of the United States. GM is a wealthy mother, do not be a wise mother, to the number of children adopted from the outside, in the end Gao De Qilingbala.

However, the acquisition may not be a bad thing stranded Practice has proved that not all companies are able to do, like BMW or Volkswagen has revived the operation, and most of the brand to acquire to acquire only end up bruised and battered. So, instead of continuing to toss about, let me rest in peace Saab!

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August 11, 2010 9:25 am|Category:... Comment on automotive arena ...|No Comments

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