Auto show, the audience is a visual feast of gluttonous, for business purposes is against the strength of a self-evident. Along with the numerous controversies of the 2007 Guangzhou Motor Show will be concluded this weekend. In a variety of vendors to make do after their strokes, who won the real word of mouth? Who just earned a face on the crowds?
JAC: making the beauty Qiang Jing
Lose the cart before the horse
Which of the Model cars to ask the most eye-catching? I believe the press went to the scene with the audience will invariably answer: JAC!
JAC This “elated” Pinnacle of the credit new car is far from a number of beauty pageant is far greater. After all, beauty stage, out of professional-grade model, a potential stroke are a Jinxian style, successful murder of countless film.
However, even if that led to a lot of beautiful clouds popular, but still did not Jianghuai praise the industry, new car had not been able to leave a deep impression on the audience. Perhaps everyone is busy making beautiful Model cars, but forgot to take a look at what got into the car.
The exhibition, JAC while investment is not small, but committed a “cart before the horse” and shortcomings, it is worth reflecting on.
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Guangzhou Honda: making the new car debut
Stand the lack of creativity
As the old models for many years in China, selling, coupled with previous martial arts warm-taken, for the eighth generation Accord has brought a high wide popularity of the booth. Even if there are two new cars, new car bursts of Beijing Hyundai, and four of the Guangzhou Automobile Group can not match.
On the eighth generation Accord’s design, the audience were divergent views, some people think that the new Accord is more younger, more sports, should be able to attract a number of Mazda, and other brands of a potential consumer groups; It was also felt that the new Accord lost a lot of the original family characteristics, shape nondescript, Some of South Korean cars and BMW put together feel.
In any case, eye-catching, wide this done. Fly in the ointment is that new car debut performances really like the taste of Chinese New Year Festival, costumes, choreography and music are rather old-fashioned, and the entire booth is also designed to lack of new ideas, nothing worth mentioning.
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SAIC Roewe: go all out to win in the
For tree brand reputation
As the Guangzhou auto show in its own brand collective “aphasia,” Roewe booth superior performance becomes still as eye-catching.
Is full of aesthetic mood of the giant crystal chandeliers, warm yellow lights under the brand experience zone, there is rest for free for guests upstairs cafe … … booth layout, or whether it is music, performance, SAIC Roewe are fully demonstrated on the auto show good faith.
In the moving fashion show after the end of play on the big screen will scroll Roewe, “Driving the peak of the” national tour’s highlights, so who do not have the opportunity to watch performances of the auto show viewers to personal experience to bring the passion Roewe 750. Parked in the side of the “Agni Speed”, with the silent “scar” and strong “body” show the quality of the Roewe 750.
When the surging Britpop sounded, the “Ya is also your passion,” the brand connotations reveal exhaustive. Should be said that the performance of Roewe booth is a booth packaging success story – some people can remember, some aftertaste. If you can have more models to join, believe it will gather more popular.
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