Automobile on all corners of the country.

Recently, the independent brand car market Meng Yue Guayue high-class style. Starting directly from the high end of the autonomous vehicle SAIC Roewe’s UK wind one night, robbed full of thunder; those in previous years, accumulated a certain amount of technical and financial strength of the independent auto companies can not help but start impetuous, not only Son of the East, Geely Vision, BYD F6 old Huige forces in the market, but also large numbers of “hired guns”, even in the commercial vehicle industry, power and prestige for many years Jianghuai, the Great Wall, JMC, also have been offering high-class cars.

What is the reason for its own brand cars collective “climb”? Senior automotive brands fate of the future?

Get rid of the low-end “caps”

The industry believes that its own brand cars began as a price advantage by occupying market, hovering in the low-end market for nearly 10 years, giving the impression that the own-brand low-end vehicles can only be made to take off the “hat”, establish its own brand image, enhance brand value and competitiveness, and take the high-class line is the best approach. BYD Auto-related charge of people believe that their own brands to compete with the joint venture brand vehicles, and win the market, technology and brand a less.

JAC car marketing company deputy general manager Zhang Xianhua told reporters, according to their consumer and market research, they think to do cars, “top-down” to push the car easier to establish a brand image, introduction of high-class cars just want to grab a “strategic high ground,” JAC will introduce next year, C-, A-Class sedans.

“In the current market status, our starting point is to high, it was possible to occupy more market share.” SAIC Roewe a person in charge, said in an interview.

Small-displacement does not make money

In the automobile market to compete brutal market environment, the small displacement of the profit margin is almost near zero. Small cars, although the best-selling economy cars, but not make much money. Therefore, once by trying to conquer the small displacement of its own brand, how to break the bottleneck of the development, seeking more living space is that many independent brands are wrestling with issues.

In technology and brand under the conditions of the relatively more mature and take the profits of relatively rich in high-end line of their own brands of course one of the options.

Improving the market Layout

For own brand automobile enterprises, and take the road of high-end market, in addition to establish a brand image and to seek survival and development of space, the more important is that in order to broaden product lines, improve the market layout, enhance the competitiveness of enterprises, and joint-venture car “to fight . ” For JAC, Changfeng, Great Wall and other commercial enterprises, it is an entirely new experience, they work in the field of commercial vehicles can be said to be “reached a pinnacle,” but a single product line, the enterprise has been constrained by leaps and bounds, it is necessary into the mainstream circle, must take an integrated development.

At the same time, from commercial production to car development, and manufacturing and is a high-class cars manufacturers require an enterprise to have enough courage and lung power, is also a test on their own level of technology and R & D strength of a chance.

Experts: balanced development is the right way

Senior analyst Jia Xinguang told reporters, while mid-size car competition, but the brand of choice of Chinese consumers tend to be more broad, as long as the appearance atmosphere, cost-effective, a considerable number of people do not mind choosing their own brands. For example SAIC Roewe Roewe 750 launched by virtue of superior appearance and cost-effective breakthrough in one fell swoop in six months sales of 15,000.

Present JAC, the Great Wall, Changfeng and other commercial vehicle, or SUV with a two to three decades experience in automotive manufacturing companies have started production of cars, they possess a large-scale production equipment for car industry conditions and management experience in the field of the timing of entering the car more mature . However, whether it is for Chery, Geely and other enterprises, or new entrants into the sedan market, JAC, the Great Wall, Changfeng and other commercial enterprises, must be borne in mind that we must take into account the development of independent brands that take the high road should also keep a good positions in low-end products, as well as their commercial vehicle market.

From the auto show tomorrow, less than one days time, there are always doom of selling the factory shut, their own cars was so airtight package … … we may come to Guess Which Baby these are strategic! ?

Mystery No. 1 – you are in the end is the MG family, which does the members of the … … guess!

Mystery No. 2 – Bentley ~ ~ ~ ~ is being a petite mm care it!

Mystery No. 3 – contour lines, sexy … well … is a masterpiece of Ferrari.

Roewe’s work very hard, heaven into the ground ….

The two boys is a pain HAPPY ~ ~ so many tummy is still rumbling, overjoyed ah ~ ~

A group of super-cute Roewe “steward”, is really good and the feeling of grace

. . . . Volkswagen Olympic Gao Ren.

Right now in the high-class automobile market, the highest level of competition, promotion of the biggest, updated frequently. In such a situation, the face of more and more new NewRoman “> B-class car to join, those old models high-class cars sank into a passive dilemma. The strength of the current Camry, Passat stability, Mai Teng impact as well as the upcoming Sebring, the new Mondeo and the heavyweight combination of the new Accord is bound to NewRoman “> B-class auto market caused by the impact of a new one, when the old models high-class cars will be more passive .
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Regal
Regal has been replaced since the LaCrosse has been relegated to second-line after its sales have been at a low level state, configuration to reduce prices of such vehicles be greatly reduced, no matter what, Regal’s competitiveness has plummeted, in addition to the individual brands of fans outside the Regal has been very difficult to stand up, according to the current behavior of Shanghai General Motors, it seems to gradually abandon the Regal until the delisting. Regal has accompanied us for many years, its holdings in China is not low, was also a pioneer, as the strength of an earlier group of models, the impact on China’s auto obvious, but now, we can only cherish the memory of the to its final applause, after all, it really old.
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Mondeo
Sales from the current view, because the new Mondeo Mondeo will not be listed immediately withdraw from the market, its will still be active in the land of China on at least one year. Mondeo price-performance ratio is not low, was once a NewRoman “> B-Class price of the king, now with low prices, rich configuration, stable shape, still able to win hearts and minds of many consumers. The new Mondi Europe is listed, the old Mondeo models may soon conduct a NewRoman “> Face to upgrade and replace the title, so as to avoid the impact of the new Mondeo.

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Accord
Accord will always be the kind to die straight backs of cars, health is also heroic, death is also glorious. Face of the present NewRoman “> B-Class competition trend, Accord began to cut prices sharply diving to NewRoman”> 17 Wan Yuan interval, with word of mouth and huge holdings, Accord sales rank has not dropped out of psychology, was also present its Inertia at work with heat, the last fight. By convention, the new Accord is listed, which will shutdown the old Accord models, while the dealers, also put all our hopes on a new Accord body. We will then gradually in the brutal killing of this forgotten hero model.
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Sonata
Sonata has always hang on until the present, some incredible, and updating of models Yu Xiang also been coerced, but the Sonata still fighting to give in support of Royal Xiang. People say that behind every successful man must be a good woman, but was not successful in the Royal Cheung behind stood much of its success than the Sonata. Sonata can only contribute to the final in the taxi market forces, and once the collapse of imperial Xiang, Sonata can only be sacrificed. So the best way is: updating.
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Mazda NewRoman “> 6
The new Mazda NewRoman “> 6 photos have been published on Sina.com, the shocking continuation of the Mazda family dynamic shape of the characteristics of movement, but the new Mazda NewRoman”> 6 in China’s listed, there is still a long way to go, so In the next year or two, the old Mazda NewRoman “> 6 will continue to be fierce NewRoman”> B-class auto market in the cut-throat play chicken ribs. Its current price has fallen to very low, entered the NewRoman “> 16 Wanyuan interval, if the movement is particularly appreciate the characteristics of consumers can still rest assured purchase.
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The five senior listed above are new and updating old models listed and upcoming models to the survival at any rate, this is indeed the years several models do not forgive, a substantial decline in competitiveness, For Mai Tang, Camry and other models without any defense force, at present only by virtue of lower prices and increasing the limited budget allocated to attract consumers, and its roads in China, certainly not long.