The car and literary link the sounds forced, but they are watching TV on my recent car advertisement greatest feeling! Different brands have different style of advertising, and some graceful poem, and some bold atmosphere, and some lively and playful, and makes a think about it, do they not coincide with the various types of literary form it has been?
Cadillac SLS: a magnificent epic
Top brands such as Cadillac, naturally not on a stint in advertising. This ad is similar to ancient Roman scenes arena, first and foremost a group of black oily came galloping horse, unusual visual effects. When the Cadillac’s new models into the scene, the unruly of the horses suddenly quiet, Cadillac’s king temperament is self-evident.
In the rich sense of history have taken place against the backdrop of this scene is like as the ancient king of the war, there is not much explanation, but rather to use the effect of visual impact to tell the story, the ads will do compared to the epic masterpiece, very appropriate.
Roewe 750: lyrical prose
Aesthetic Sound Of Nature, quiet beauty of the screen, so that Roewe is the first TV ad is more like the Department of MV, both audio-visual to bring pleasure to enjoy life in one’s mood. But my favorite is inside the phrase of “Origin” and “future” slogan, in fact, on the “Origin” and “future” interpretation is not confined to the automotive field, many of the problems in our lives can be so interpreted. Should be said that the unique combination of philosophy and automotive brands is a species of wise, which would quickly raise awareness of the brand’s goodwill, but also conducive to a new brand of long-term strategy.
Roewe 750 to see the ads, like enjoying a beautiful lyrical prose, though inevitably feels a bit hollow, but at least people very much enjoyed this process, as more details, directly to the 4S shop about strategy!
Passat: Classical Novels
Passat’s new advertising screen is also very simple: in the wild and the valleys, the Passat before the leader of a large group of wild horse (again he is a horse … …). Dusty feeling that is clearly part of a man, and obviously to meet the man of “heroism” dream.
To make the ad appear unique is its tone, very pure: brown and white. Such people can not help but think of soy sauce tone classical paintings and literary works. Automobile ads are a lot of sense to use technology in order to emphasize the black + silver tone, Passat’s opposite it all themselves.
Focus Hatchback: Urban romance
Fu Si hatchback advertising can be done can be very mediocre. Is nothing more than a few attractive men and boys & girls, please go sit in the car, and then vehicles will be full of city life in the modern shuttle. This picture in today’s television screens in fact not new, and want to be in advertising masterpiece is no hope, they forgot to do one of the city and reading romantic novels and bar!
Changan Benben: doggerel
Touguai brain, a group of strange cartoon characters jump into the screen, accompanied by lively music, and then jumped into a color with bright Changan Benben, which is the entire contents of BenBens ads.
That creativity, such advertising is no creativity whatsoever. But you mention, such a car ad a few every day in front of Akira, and indeed give the impression that a relatively deep impression, and the ads themselves feeling of civilians and product positioning are also relatively consistent, coupled with easy to read language ads , makes the whole ad is like a user-friendly doggerel.
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