Automobile on all corners of the country.

The car and literary link the sounds forced, but they are watching TV on my recent car advertisement greatest feeling! Different brands have different style of advertising, and some graceful poem, and some bold atmosphere, and some lively and playful, and makes a think about it, do they not coincide with the various types of literary form it has been?

Cadillac SLS: a magnificent epic

Top brands such as Cadillac, naturally not on a stint in advertising. This ad is similar to ancient Roman scenes arena, first and foremost a group of black oily came galloping horse, unusual visual effects. When the Cadillac’s new models into the scene, the unruly of the horses suddenly quiet, Cadillac’s king temperament is self-evident.

In the rich sense of history have taken place against the backdrop of this scene is like as the ancient king of the war, there is not much explanation, but rather to use the effect of visual impact to tell the story, the ads will do compared to the epic masterpiece, very appropriate.

Roewe 750: lyrical prose

Aesthetic Sound Of Nature, quiet beauty of the screen, so that Roewe is the first TV ad is more like the Department of MV, both audio-visual to bring pleasure to enjoy life in one’s mood. But my favorite is inside the phrase of “Origin” and “future” slogan, in fact, on the “Origin” and “future” interpretation is not confined to the automotive field, many of the problems in our lives can be so interpreted. Should be said that the unique combination of philosophy and automotive brands is a species of wise, which would quickly raise awareness of the brand’s goodwill, but also conducive to a new brand of long-term strategy.

Roewe 750 to see the ads, like enjoying a beautiful lyrical prose, though inevitably feels a bit hollow, but at least people very much enjoyed this process, as more details, directly to the 4S shop about strategy!

Passat: Classical Novels

Passat’s new advertising screen is also very simple: in the wild and the valleys, the Passat before the leader of a large group of wild horse (again he is a horse … …). Dusty feeling that is clearly part of a man, and obviously to meet the man of “heroism” dream.

To make the ad appear unique is its tone, very pure: brown and white. Such people can not help but think of soy sauce tone classical paintings and literary works. Automobile ads are a lot of sense to use technology in order to emphasize the black + silver tone, Passat’s opposite it all themselves.

Focus Hatchback: Urban romance

Fu Si hatchback advertising can be done can be very mediocre. Is nothing more than a few attractive men and boys & girls, please go sit in the car, and then vehicles will be full of city life in the modern shuttle. This picture in today’s television screens in fact not new, and want to be in advertising masterpiece is no hope, they forgot to do one of the city and reading romantic novels and bar!

Changan Benben: doggerel

Touguai brain, a group of strange cartoon characters jump into the screen, accompanied by lively music, and then jumped into a color with bright Changan Benben, which is the entire contents of BenBens ads.
That creativity, such advertising is no creativity whatsoever. But you mention, such a car ad a few every day in front of Akira, and indeed give the impression that a relatively deep impression, and the ads themselves feeling of civilians and product positioning are also relatively consistent, coupled with easy to read language ads , makes the whole ad is like a user-friendly doggerel.

one: a sight to behold beauty of oxygen

These two were shot in the Mercedes-Benz stand, but not Model cars, but a hostess.

If you have a chance to Mercedes-Benz stand, be sure to look at the MM, like the feeling of inhaling pure oxygen.

2: coquettish explicit fishnet stockings MM

Japan and South Korea, Department car showrooms, car models, but always better than the thunder.

3: charming foreign flavor temperament Beauty

SAIC Ssangyong beauty Model cars, great temperament!

4: noble England, MM

Roewe models have this amazing feeling.

5: sweet handsome neighborhood MM

BMW booth MM, have been neglected, but in fact a very sweet smile then! Than I saw last year at the Shanghai auto show BMW MM more lovely.

6: exquisite beauty of Hitomi + chest pad MM

MM is really very beautiful, but will leave more things that leave the body, wig, colored contact lenses, there is a clear chest pad … … but still very seductive! !

Now car even though there have such a statement, own-brand car marketing, the success of enterprises have at least two, one Chery second, Roewe (SAIC car). Both can be said of marketing to promote strengths and weaknesses, but one thing is similar to, that is “broad realm of the decision.”

Said the decision to state that the vision did not leave, you see the Zhan Xialai Chery, Yin-yao, Li Feng, who SAIC cars Chen Hong, Xiao-Qiu Wang, Jiang Jun were the people are all have a “long” history or “glorious” history of talent , whether or soil or foreign, to understand their people think there is a “great wisdom” of the people. At least the person with the vision. In general, vision may be long or short, these people at least a very unique vision, with the unique vision of the people, the natural eyes open.

The decision horizon boundary

Let me talk about Chery, from the start chipping away to 500,000 off the assembly line of the eye, and then to 1 million off the assembly line when the magnificent, Chery gives the feeling that more and more like the norm. The Chery’s reputation in the media circle is for all to see, in addition to the patriotic spirit of inspiration under the influence of Chery’s marketing and public relations work to promote the brand has also played a significant role. Chery Cowin took place shortly before Russia’s “crash gate” incident, I believe that if there in some corporate body, can definitely be a disaster. But this time the crisis in public relations combined with Chery usual emotional investment has played a big role in the media for spontaneous solidarity with Chery, Chery reported for the grievance, suddenly, “Chery gunmen” everywhere, in fact, there are so many gunmen Chery really do? Certainly not, but may have all the time needed to become Chery gunmen, and this is one of Chery’s vision excels.

Moreover Roewe, Roewe, after playing a series of combination punches really let opponents intangible routines, and each activity of the generous hearts of participants to leave a Gengrang “a big shock.” Ten cases such as “Roewe brand release,” “
Listing Roewe 750 “,” price published benchmark set at the same level, “” appearance Shanghai Auto Show, filling the host Atmosphere “and so on, has recently carried out in four cities across the country Roewe 750 Driving peak performance is a good example. Watching eyes completely silent modification of the Roewe 750 successfully completed one after another stunts; smell with bursts of high-speed friction between tire rubber paste flavor; listening to the car making a rapid turn, snake through the difficult movements such as when the brake-specific sound, on-site more than 4,000 spectators in the media were very excited – really wonderful activities; dealers are excited about – the quality did not say, and users are excited – this type of vehicle to buy right of; potential users are equally excited – Jiaoqian to mention car to go, while the Roewe’s managers must be more excited – no silver white flowers.

Other hand, the above leaders, wise, the following persons to enforce the same ineffective in vain. Fortunately, the Roewe, Chery were two key figures selected for this task. Huang Hua Qiong, Beijing International Political Academy (forerunner of the Chinese People’s Public Security University) journalism graduate, he took as a journalist, but had fought a dozen laps in the car load, on the car sales experience to the Chinese automotive circles can be together with , the five fingers a few to get through; Qin Hong, a graduate of Peking University Institute of International Relations in Japan, the United States studied for many years, in the well-known consulting firm Roland Berger and Procter & Gamble for many years, while companies such as Procter & Gamble specialized to do marketing talents in the eyes of Li Feng, “It might make up China’s independent brands,” now seems to Qin Li Hung seems to have confirmed this sentence.

“Self-marketing” but also on their own

In fact, their own brand, not only the technology, independent, marketing, must own. Feng once on many public occasions, said: “We know that technology can be purchased and imported, while sales have not buy you money. Technical shortage of talent can go to foreign countries to invite a number of” returnees “to help us do, but marketing on the Chinese people in foreign countries access to senior management or marketing and management talents to do little more in marketing its own brand on their own talent development. foreigner can not be sent to us engage in marketing, I have not paid please go to the International large companies marketing talent to help us to do. To and multinational corporations in China, market competition, is marketing its own brand under the short-board would also like to fill up a great effort, not only in R & D, manufacturing, technology, production in these areas to gradually raise the level, while also special emphasis on marketing and promotion are concerned to improve our overall level of Chery in recent years in the marketing, or have done a lot, from the transmission to the network, to the organization, to the internal management, in particular, How does empathy consumer demand, as well as the implementation of the internal stress that we have done a lot of work, I think this year will continue to digest these changes, we also hope that the Chinese style of marketing can do for Chinese Brands Good support, at least did not lag behind. “visible in his eyes” self-marketing “have to rely on their own people engage.

Roewe it? Take a look at SAIC’s slogan “the world as I used” can be seen. In product development, whether it is the United Kingdom or South Korea’s Ssangyong Technology Center R & D center, their “brains” are in China, all in Shanghai. The same is true marketing, a joint venture between SAIC 20 years, she saved the huge capital costs of road is to train a large number of SAIC’s own technical talents with international vision and marketing personnel. When the Roewe brand has just been released, there is peer-jokingly said, “SAIC Roewe Shanghai Volkswagen of people to pull Laigao technology to pull Laigao Shanghai GM marketing people, the starting point is high.” While the Shanghai GM’s “Integrated Marketing” “flexible production” and “lean production” of these advanced management experience, Huang Hua Qiong, who is also into the body of the Roewe.

In fact, Roewe, Chery is the more successful independent marketing representatives, and many more brands in the ongoing efforts to improve their marketing, auspicious Liu Jinliang is not returned to the main person in charge of marketing the post on the do, in fact, Liu Jinliang or at least rare in its own brand marketing expert. But I think the key to self-marketing, or the phrase “broad decision to state,” and constantly improve its people’s vision is the self-marketing, the key to victory.

Lighting, music, cheers, flames, tire noise and the sound of Jicha … … leave the Roewe, “Driving the peak of” flying show live, these magnificent sound and light, the scene was in my mind is still re-echoed. I believe many people visit the site, like me, in after a long period of time, will still play it from time to time pondering the wonderful night we all witnessed.

To drive from the Beijing area to Badaling Airport, round-trip takes 3 hours. But the scene still stands 500 people are coming all the way to a packed audience, “crowded.” Later, there are still 200 people are standing in the cold watching the full field show performances Roewe flight.

Roewe “Driving the peak of” flight show movement in the driving skills may be more difficult than the Saab, however, but again and again warm applause and cheers, is sufficient to prove the success of the entire performances from the “grassroots Star” and the car stunt master on the same stage flight staged show, brought us a different kind of joy and emotion.

This is different from any previous brand sponsored a car driving skills performance, because it is more like a grand carnival party. Roewe 750 so that a group of car, love Roewe’s friends gather together, they are tonight’s protagonist. Enthuse the audience is not only the vast array of difficult movements, as well as those from civil society “grassroots star.”

10 Roewe owner’s full performance, so this show has a unique flight Roewe Aspect and meaning. Perhaps they did not handsome appearance, but it has skillful driving techniques and the spirit of challenging. Even though some professional drivers of performance in front, can not cover up the wonderful owners of these Roewe play. Self-confidence and strength to enable them to pitch glamorous.

In life, they are husband, father, Ju You, but in court, they are stars, they are known in the eyes of a hero. We can not help but cheer for their performance in this carnival night.

Hard to say, is that these owners sake of the SAIC Roewe show the flight activity, but a Roewe 750 ignite the passion and charm of their potential. Anyway I like a VCR where owners say: “I sincerely hope that Roewe 750 can represent our national brand into the world.” I went on a: sincerely hope that Roewe will continue to bring us even more wonderful moments and memories .

Look forward to – a pinnacle of the next part of Roewe night … …

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As a world-class automotive advertising photographer, in dealing with the relationship between cars and the environment, Stephan
Cooper has a very good idea and skilled treatment. Is also a bridge, tall buildings, and passers-by adjusting your perspective to change that perspective, composition may be it would be very interesting if the contents of the screen can also be extended to the screen, the release unlimited imagination.

Advertising photography is a meticulous excellence of the work, although there will be creative planning to tell you what they want, but the photographer needs to have his own ideas, not just the agents hands.

(Source: Love making vehicles)